SEO Professional

Crux Technologies is seeking a motivated and experienced SEO Professional to join our dynamic marketing team. This role requires a strong understanding of both on-page and off-page SEO tactics to improve website visibility and drive organic traffic. The candidate must possess expertise in keyword research, website optimization, and content strategy to effectively enhance search engine rankings and domain authority. This position also involves managing a team of five SEO specialists, driving collaborative efforts, and aligning SEO strategies with business goals to maximize online presence and user engagement. The SEO Professional plays a critical role in developing and executing comprehensive SEO campaigns that encompass technical SEO, content optimization, link building, and performance tracking. The individual is responsible for analyzing website performance, identifying areas of opportunity, and implementing improvements using cutting-edge SEO tools such as Google Analytics, Ahrefs, SEMrush, and Google Search Console. By closely monitoring search engine ranking trends and competitor activity, the professional ensures Crux Technologies maintains a competitive edge in the digital marketplace while fostering a high-performing team environment.
Responsibilities

Conduct thorough keyword research and competitor analysis to identify optimal search terms and strategies.
Optimize website content and structure to improve relevance and search engine rankings through on-page SEO techniques.
Develop and implement link building campaigns to enhance domain authority and inbound traffic quality.
Oversee both on-page and off-page SEO activities ensuring alignment with overall digital marketing objectives.
Perform comprehensive SEO audits to identify technical issues and implement corrective measures such as XML sitemap updates and meta tags optimization.
Monitor website performance metrics, rankings, and organic traffic using analytics tools to gauge SEO effectiveness and inform strategy adjustments.
Utilize SEO tools including Google Search Console, Google Analytics, Ahrefs, and SEMrush to derive actionable insights and report progress to stakeholders.
Manage, mentor, and guide a team of five SEO specialists to foster collaboration, improve skills, and achieve SEO targets.
Stay updated on the latest SEO trends, algorithm changes, and best practices to ensure continuous improvement in SEO strategies.
Collaborate closely with content creators to align SEO strategies with content development and marketing campaigns.
Analyze backlink profiles and conduct backlink analysis to remove harmful links and build a healthy link environment.
Perform meta tags analysis and optimization to improve click-through rates and search engine visibility.