Content Strategist

Soft Nation Technologies is looking for a talented Content Strategist to lead the development and execution of content across its digital channels. This role is ideal for someone who can craft engaging narratives and design effective content funnels that resonate with target audiences. The successful candidate will be responsible for defining the brand voice, creating content calendars aligned with business goals, and collaborating closely with writers, designers, and marketing teams to maintain consistent, high-quality content. This position plays a vital role in strengthening the company’s brand presence and supporting overall marketing initiatives.

Key Responsibilities
Develop and manage the content strategy for the company’s website, blog, social media, and email platforms, ensuring all content aligns with business and marketing objectives. Build and maintain detailed content calendars to guarantee timely and consistent delivery of on-brand content across channels. Conduct comprehensive audience and competitor research to uncover content gaps and identify new opportunities for engagement. Establish and enforce brand voice and tone guidelines for all written and visual materials. Work collaboratively with writers, designers, and social media teams to plan, brief, and review content before publication. Coordinate with the SEO and Digital PR teams to create SEO-informed content structures that improve organic search visibility. Monitor and analyze content performance metrics such as engagement, traffic, and conversions, using these insights to continuously refine the content strategy. Support employer branding and recruitment marketing efforts in partnership with the HR team. Keep abreast of the latest content trends, platform algorithm updates, and competitor activities to ensure the content strategy remains current and effective.

Required Qualifications
Bachelor’s degree in Marketing, Communications, Journalism, or a related discipline. Between 1 to 3 years of experience in content strategy, content marketing, or a similar role. A strong portfolio showcasing strategic planning skills beyond content creation alone. Solid understanding of SEO principles, content funnels, and audience segmentation. Proven experience managing content calendars and working cross-functionally with design and marketing teams. Excellent written and verbal communication skills in English. Familiarity with analytics tools such as Google Analytics and Search Console, along with content and project management platforms.

Preferred Qualifications and Benefits
Experience in the software or IT services sector, or within a B2B environment, is advantageous. Basic knowledge of paid content promotion through platforms like Google Ads, LinkedIn Ads, or Meta Ads is a plus.

Additional details include working hours from 12:00 PM to 9:00 PM, with the position based in Gulshan-e-Iqbal, Karachi. The role is in-person and offers a starting salary of Rs70,000 per month. Candidates with a minimum of two years’ experience as a Content Strategist are preferred. Applicants should consider their availability to join promptly.

This opportunity allows professionals to contribute meaningfully to a growing technology company by driving impactful content strategies that support business growth and enhance brand development.