Performance Marketing Manager

The Performance Marketing Manager at ContactVA plays a key role in driving user acquisition and revenue growth through strategic and data-driven marketing efforts. This role focuses on developing, launching, and optimizing paid advertising campaigns across various digital platforms including Google Ads and Facebook Ads. The ideal candidate uses performance analysis and budget management skills to maximize return on ad spend, customer acquisition, and lifetime value. The position requires a strong ability to design scalable acquisition strategies, leverage app store optimization techniques, and execute comprehensive analytics and testing frameworks to continuously improve marketing outcomes. Although this role does not involve managing a team, the individual must collaborate closely with cross-functional teams to align growth strategies and ensure cohesive execution of marketing initiatives. This role demands deep expertise in campaign management, audience targeting, and ad performance optimization. The Performance Marketing Manager at ContactVA is responsible for monitoring key performance indicators such as cost per click, conversion rates, and retention metrics to guide decision-making. The role also emphasizes developing and implementing effective app store optimization strategies to enhance organic installs and app visibility. Leveraging insights from A/B testing and marketing analytics, this role ensures that campaigns consistently meet growth targets while maintaining cost efficiency. Overall, this position requires a combination of technical proficiency, strategic thinking, and the ability to work collaboratively to achieve ambitious business goals.
Responsibilities

• Develop and implement comprehensive performance marketing strategies across digital platforms including Google Ads, Facebook Ads, and other relevant channels to maximize return on ad spend, customer acquisition cost efficiency, and overall revenue.
• Plan, launch, monitor, and optimize paid acquisition campaigns continuously to improve key metrics such as ROAS, CAC, LTV, conversions, and revenue streams.
• Design scalable user acquisition strategies by integrating paid advertising, organic growth tactics, partnership opportunities, and diverse acquisition channels to drive sustainable business expansion.
• Manage marketing budgets effectively by allocating resources based on campaign data, business priorities, and performance analysis to optimize spend and maximize impact.
• Identify and execute tactics to reduce customer acquisition costs while increasing conversion rates and revenue generation through ongoing campaign refinement.
• Develop and execute app store optimization strategies focused on improving app rankings, visibility, organic installs, and conversion rates by optimizing titles, descriptions, keywords, visuals, and creatives.
• Continuously monitor app store performance metrics and conduct experiments aimed at enhancing organic growth and conversion rates.
• Analyze data derived from mobile analytics, advertising platforms, attribution tools, and internal reporting systems to gain insights into user acquisition trends and behavior patterns.
• Track critical marketing metrics such as CPC, CPM, CTR, CPI, CPA, CAC, conversion rate, retention, LTV, ROAS, and revenue to inform strategic decisions.
• Design, manage, and analyze A/B tests for advertisements, creative assets, landing pages, app-store elements, messaging, and conversion funnels to identify high-performing strategies.
• Leverage data-driven insights to detect issues, apply solution testing, and implement continuous campaign improvements to enhance overall effectiveness.
• Establish and maintain reliable tracking, reporting, and data quality standards across all marketing channels to ensure accurate performance measurement.
• Collaborate with sales, product, development, and management teams to align marketing strategies with broader company revenue and growth objectives, facilitating integrated growth initiatives.
• Monitor market trends, competitor activities, emerging acquisition channels, and platform changes to adapt marketing approaches proactively and maintain competitive advantage.
• Use marketing and analytics data to provide actionable business recommendations that support strategic decision-making and optimize customer acquisition efforts.
• Identify new opportunities for customer acquisition, product growth, and revenue expansion to support ContactVAs business development objectives.