Digital Marketing Executive

Computer House is seeking a motivated Digital Marketing Executive with at least 2 years of experience to enhance its online presence and drive traffic to digital platforms. The ideal candidate uses expertise in Search Engine Optimization, Content Marketing, Social Media Management, Google Analytics, and Data Analysis to develop, implement, and optimize marketing strategies. This role focuses on increasing brand awareness, acquiring qualified leads, and improving engagement across digital channels. The Digital Marketing Executive operates independently without team management responsibilities but collaborates closely with other departments to achieve marketing goals. The successful candidate monitors campaign performance, analyzes customer behavior data, and identifies new trends to improve overall digital marketing effectiveness. They are responsible for content creation, managing social media accounts, optimizing website content for search engines, and reporting on key performance metrics. This role requires creativity, analytical thinking, and a strong understanding of current online marketing tools and best practices.
Responsibilities

Develop, implement, and manage digital marketing campaigns across various platforms including social media, email, and website channels.
Optimize website content and structure to improve search engine rankings using Search Engine Optimization techniques.
Create engaging and relevant content tailored to the target audience to enhance brand visibility and customer engagement.
Monitor and analyze website traffic and online campaign metrics using Google Analytics to assess campaign effectiveness.
Analyze customer data and market trends to identify new opportunities for growth and improvement in digital marketing strategies.
Manage social media accounts by creating, scheduling, and publishing compelling posts to attract and retain followers.
Work with cross-functional teams such as sales and product to coordinate marketing efforts and align with company objectives.
Prepare regular reports that summarize campaign performance, ROI, and key digital marketing insights for stakeholders.
Stay updated with the latest digital marketing trends, technologies, and best practices to ensure continuous improvement.
Conduct competitor analysis to benchmark digital marketing performance and identify areas for enhancement.