Creative Marketing Lead

As a Creative Marketing Lead at CompanyHRSPecial, you play a pivotal role in shaping and executing innovative marketing strategies that engage our target audience. Your primary focus is to develop compelling content and campaigns that align with the company's brand and business objectives. Your expertise in creative strategy and digital marketing will help steer our marketing efforts towards increased brand awareness and customer acquisition. Collaborating closely with cross-functional teams, you are responsible for harnessing the potential of social media marketing tools to maximize outreach and effectiveness. You will use your strong understanding of current marketing trends to capture and retain the attention of our audience in a dynamic digital environment. While this position does not include team management responsibilities, it requires you to work collaboratively and influence the direction of marketing initiatives across different teams.

Responsibilities

Develop and execute creative marketing strategies that align with business goals and enhance brand visibility.
Create engaging content for various platforms, including websites, social media, and email campaigns.
Conduct market research to identify trends, gaps, and opportunities for effective campaign strategies.
Utilize social media marketing tools to manage and optimize social media accounts and campaigns.
Monitor and analyze campaign performance metrics, providing insights for optimization and continuous improvement.
Collaborate with design and production teams to ensure campaigns resonate with target audiences.
Stay updated on industry trends and emerging technologies to incorporate innovative ideas into marketing initiatives.
Support the marketing team with brainstorming sessions, presentations, and pitching new concepts.
Assist in the planning and execution of promotional events, ensuring alignment with overall marketing strategy.
Engage with customers and clients through social media interactions to build relationships and enhance brand loyalty.