When we first opened our doors in 2000 the marketing talk was about ATL, BTL, TTL, and sideways we dont see a line, we never have. What we see are opportunities to connect with consumers, change their behavior and drive profitable business call it what you will.
We dont look at the media first, but at the business problems we are trying to solve for our clients. And we solve these using fresh and effective ideas. Ideas are the lifeblood of the agency whatever their form. Ideas bring about change. The kind of change that repositions brands, shifts the category and can prove real commercial results.
We are incredibly proud of the impact our ideas have had from a 30 second TV commercial that helped sell over a million microwaveable burgers a week, to a fully integrated social marketing campaign targeting the perpetrators of domestic violence that led to fewer women living in fear.
We deliver ideas that get results and work for our clients bottom line, not just our awards cabinet.
That because we have the most talented people working for us, bringing their individual expertise to the business problem and creating a bigger solution with collaborative thinking.
Weve seen a lot of change in our 12 years increasing agility and speed to market, dialogue and engagement rather than simply interruption, plethora of choice and increasing cynicism of consumers. But there are things that remain the same.
Firstly, as an independent agency, where the owners sit very much in the heart of the business, we encourage an entrepreneurial mindset, a can-do approach and a culture which puts our clients as our core priority.
And, critically, that engaging, powerful ideas can make significant changes to a brand and our client business.
To top it off, we are the best complete service agency.
THE NEXT IDES is parent company made up of three operating businesses, "Extra Vision", Voice Communication.