Since 1873, Levi Strauss & Co. has been outfitting the world in denim. In 2010, a new global brand, DENiZEN from Levi's was created. DENiZEN is dressing the new generation with well-crafted and great fitting jeans wear and other fashion essentials that are accessible to everyone. When they fit out a pair of DENiZEN jeans, they look good, stand tall, and feel confident to embrace life. DENiZEN wants to inhabit the lives of the youth generation by inviting them to fit out and start up something collectively, pursue their passion, take action and celebrate life by making a difference.