Digital Marketing Manager

CNI seeks a skilled Digital Marketing Manager to lead and execute comprehensive digital marketing strategies that drive business growth. This role requires a candidate with at least three years of hands-on experience in building complete digital business presence and managing a dynamic team of five marketing professionals. The ideal candidate will possess a deep understanding of search engine optimization, pay per click advertising, content marketing, and social media management, combined with strong analytical skills to optimize campaign performance and conversion rates. The Digital Marketing Manager is responsible for overseeing the planning, development, and implementation of measurable digital marketing campaigns across multiple channels. This role plays a crucial part in enhancing the companys online visibility, engaging customers, and maximizing return on investment. Managing the team effectively to deliver quality outcomes while continuously refining digital strategies based on marketing analytics is a key component of this leadership position.
Responsibilities

Develop, implement, and manage comprehensive digital marketing strategies that support business goals and enhance online presence.
Lead and mentor a team of five marketing professionals, coordinating tasks and promoting professional growth.
Conduct thorough SEO audits and implement robust technical SEO improvements to increase organic search rankings.
Manage pay per click advertising campaigns across platforms such as Google Ads and Facebook Ads Manager to maximize reach and ROI.
Oversee content marketing initiatives to produce engaging and relevant content that supports brand awareness and lead generation.
Direct social media management, ensuring effective communication and brand consistency across all channels, including Facebook Audience Network.
Utilize marketing analytics and tools like Google Analytics and SEO Audit Tools to monitor, measure, and report on campaign effectiveness.
Optimize website conversion rates and user experiences by applying strategies such as A/B testing and leveraging tools like Google Optimize.
Coordinate programmatic advertising efforts to target the right audience segments efficiently and cost-effectively.
Maintain and manage the use of CRM software to nurture customer relationships and support marketing automation and segmentation.
Continuously research and apply current digital marketing trends and technologies to keep CNIs strategies competitive.
Collaborate with cross-functional teams to align digital marketing efforts with broader business objectives and brand messaging.
Manage campaign budgets, timelines, and resources to ensure efficient use and achievement of marketing goals.