SEO / SEM Specialist - Shopify

We are seeking an experienced and dynamic SEO and SEM Specialist to join our team, focusing on enhancing the online presence and performance of our Shopify stores. The ideal candidate will have a proven track record in search engine optimization (SEO) and search engine marketing (SEM), with a deep understanding of Shopify's platform and e-commerce best practices.

Key Responsibilities:

Develop and implement effective SEO strategies to improve organic search rankings and drive targeted traffic to Shopify stores.
Conduct comprehensive keyword research and analysis to identify growth opportunities.
Optimize on-page elements including meta tags, headings, URLs, and images for maximum search visibility.
Create and manage high-converting SEM campaigns on platforms such as Google Ads, Bing Ads, and social media channels.
Monitor, analyze, and report on SEO and SEM performance using tools like Google Analytics, Google Search Console, and SEMrush.
Conduct regular site audits to identify and fix technical SEO issues, ensuring compliance with best practices.
Collaborate with content creators to develop and promote high-quality, engaging content that aligns with SEO strategies.
Stay up-to-date with the latest SEO and SEM trends, algorithm changes, and best practices.
Work closely with the web development team to implement technical SEO improvements and ensure site speed, mobile optimization, and user experience are top-notch.
Track and manage budgets for SEM campaigns, ensuring optimal ROI.

Qualifications:

Bachelor's degree in Marketing, Business, Information Technology, or a related field.
Minimum of 3 years of experience in SEO and SEM, preferably within an e-commerce environment.
Proficiency in Shopify and experience with other e-commerce platforms.
Strong knowledge of SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.
Proven experience managing PPC campaigns with a focus on ROI.
Excellent analytical skills and ability to interpret data to drive actionable insights.
Strong communication skills and the ability to work effectively with cross-functional teams.
Detail-oriented with excellent problem-solving abilities.

Benefits:

Competitive salary and performance-based bonuses.
Opportunity to work with a dynamic and innovative team.
Flexible working hours and remote work options.
Professional development and continuous learning opportunities.
Comprehensive health benefits and retirement plans.

If you are passionate about driving e-commerce success through strategic SEO and SEM efforts, and you have a knack for optimizing Shopify stores, we would love to hear from you! Apply now to join our team and make a significant impact on our online growth.