Digital Marketing Specialist

We are seeking a versatile Digital Marketing Specialist with expertise in SEO, PPC, and social media. The successful candidate will have a strong command of digital marketing strategies to drive traffic, engagement, and conversions.

Key Responsibilities:

SEO Management: Conduct keyword research, on-page and off-page optimization, link-building, and track SEO performance to boost organic traffic and rankings.
PPC Campaign Execution: Create, manage, and optimize PPC campaigns across Google Ads, Bing Ads, and social media platforms to maximize ROI and drive targeted traffic.
Social Media Strategy & Content Creation: Develop and implement social media strategies on platforms such as Facebook, Instagram, LinkedIn, and Twitter. Create engaging content, monitor trends, and manage brand interactions.
Analytics and Reporting: Track and analyze SEO, PPC, and social media performance. Generate regular reports, provide insights, and recommend improvements based on data.
Collaboration & Content Planning: Work closely with the content, design, and product teams to develop engaging, SEO-friendly content and ad creatives.
Competitor & Market Analysis: Conduct ongoing competitive analysis and stay updated on industry trends to keep our strategies fresh and effective.
A/B Testing and Optimization: Implement A/B testing for ad copy, landing pages, and social posts to continuously improve engagement and conversions.

Qualifications:

Experience: 3+ years of experience in SEO, PPC, and social media management.
Technical Skills: Proficiency in Google Analytics, Google Ads, social media tools (e.g., Hootsuite, Buffer), SEO tools (e.g., SEMrush, Moz), and familiarity with paid social platforms.
Creative and Analytical Mindset: Ability to create engaging content and analyze performance data to make informed decisions.
Education: Bachelor’s degree in Marketing, Communications, Business, or related field preferred.

What We Offer: