Social Media Specialist

The Paid Social Media Specialist will develop, launch, optimize and report on paid social media campaigns within and across various social platforms (Facebook, Instagram, TikTok, etc.) for various business lines and products, with a focus on driving business growth and return on ad spend.

What You Will Do:

Create cohesive, multi-platform paid social media campaigns to build brand affinity and awareness, increase retention and engagement rates, and generate conversions for key marketing and sales objectives within our social media platform accounts.
Perform day-to-day activities including but not limited to paid social media campaign set-up, ad-creative generation/optimization, monitor pacing and optimize to goals and planned budget levels, utilize database list segmentation and targeting, in-platform affinity audience targeting, A/B testing and reporting while adhering to best-in-industry standards.
Analyze campaign performance and optimize ads based on KPIs.
Provide insights to the broader team to inform future digital marketing strategies.
Make recommendations on budgets and targeting based on overall pacing and performance.
Collaborate with other paid media and organic social media teams to ensure strategic alignment across channels.
Consult and advise on best practices for creative ad generation/executions and provide specs and guidance for creative development for each social media platform: Facebook, Instagram, TikTok and others.
Drive business growth and overall revenue through Paid Social channels and advertising spend
Assist with other areas of the digital marketing department as needed.
Maintain knowledge of paid social media best practices, trends and industry developments and share learnings with cross functional teams

What You Need:

2 years of hands-on experience with various social media platform interfaces like Facebook, Instagram, TikTok: Ads Manager, Business Manager and Page Insights
Analytical thinking and ability to interpret data
Strong written and verbal communication skills in English
Good organizational skills and time management
Proactive mindset and leadership abilities
Hybrid position based out of Lahore, Pakistan

Skills

Instagram Knowledge TikTok Knowledge Social Media Optimization Social Media Strategies

Job Details

Industry:

Information Technology

Functional Area:

Marketing

Total Positions:

1 Post

Job Shift:

Hybrid Work Model

Job Type:

Full Time/Permanent

Job Location:

Lahore, Pakistan

Gender:

No Preference

Minimum Education:

Bachelors

Career Level:

Experienced Professional

Minimum Experience:

2 Years

Apply Before:

Oct 07, 2024

Posting Date:

Sep 06, 2024

Cipher Developments Pvt Ltd

Information Technology · 11-50 employees - Lahore

At Cipher, we are a cutting-edge and customer-focused software development company dedicated to crafting innovative solutions tailored to meet our clients' unique needs. With a team of highly skilled and passionate developers, designers, and engineers, we strive to deliver exceptional software products and services that drive business growth and success. We have been in the IT world for more than 7 years now. We have a great dedicated team that go the extra mile every single time. We are leaders in Digital Marketing platforms and we have in house Developers, Coders, Marketing Agents to provide the best service possible.