Posted Aug 01, 2026 18 views Report Job
Carpe Diem is seeking a highly skilled Performance Marketing Manager to join our vibrant team of professionals. With over 600 dedicated employees serving more than 400 active clients, Carpe Diem is a rapidly growing organization committed to delivering exceptional digital marketing solutions. The Performance Marketing Manager will lead the planning, execution, and optimization of paid and organic digital campaigns across multiple channels, focusing on driving customer acquisition, retention, and maximizing return on ad spend. This position requires managing a team of five professionals, guiding strategy, and ensuring alignment with business goals and marketing objectives.
The ideal candidate holds a Bachelor's or Masters degree in Business Administration or a related field and brings at least four years of relevant experience in performance marketing. The role demands expertise in campaign management, budget optimization, data-driven decision-making, and leveraging marketing automation platforms. The manager will oversee campaigns on platforms including but not limited to Facebook, Instagram, Google Ads, YouTube, TikTok, Snapchat, and email marketing, ensuring efficient cost per acquisition and strong performance metrics. Working within a defined budget, this role requires optimizing bidding strategies, sales funnels, and continuously tracking performance metrics to improve the quality score and impression share, ultimately driving sustainable growth across all digital channels.
Responsibilities
- Develop, execute, and manage comprehensive digital marketing campaigns across paid and organic channels to achieve customer acquisition and retention targets.
- Lead and mentor a team of five marketing professionals, providing guidance, training, and performance evaluations to ensure high productivity and skill growth.
- Analyze campaign performance data to optimize return on ad spend (ROAS), cost per acquisition (CPA), and other key performance indicators.
- Manage marketing budgets effectively, allocating resources to maximize campaign reach and impact while maintaining cost efficiency.
- Oversee paid marketing activities on platforms such as Facebook, Instagram, Google Ads, YouTube, TikTok, Snapchat, and email channels, ensuring alignment with strategic business goals.
- Implement and optimize sales funnels focused on attracting new customers and enhancing customer retention rates through targeted marketing automation and promotional strategies.
- Utilize digital tools such as Shopify apps and marketing automation platforms to improve customer experience and streamline campaign execution.
- Optimize bidding strategies at various levels including keywords, placements, devices, geographic locations, and demographics to maximize campaign outcomes.
- Regularly review and maintain Quality Score, impression share, and other critical metrics to improve campaign effectiveness and ad visibility.
- Collaborate with cross-functional teams to integrate marketing efforts with overall business strategies and client objectives, ensuring cohesive messaging and brand consistency.
- Stay current with digital marketing trends, platform updates, and emerging technologies to continuously enhance campaign performance and maintain competitive advantage.
- Prepare detailed performance reports and present insights and recommendations to senior management to inform decision-making processes.
Skills
Carpe Diem
A fast-growing IT & Software Development company with 600+ professionals serving 400+ US and UK clients. We deliver real digital results for real clients
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