Posted Aug 01, 2026 25 views Report Job
Carpe Diem is a vibrant and fast-growing organization seeking a skilled Meta Ads Expert to join its expanding team. This role is ideal for a professional with over three years of hands-on experience in creating and managing Meta ad campaigns. The successful candidate will play a crucial role in optimizing advertising efforts to drive performance and achieve client goals. The position is full time with competitive salary and benefits, offering engaging work hours from 11:00 AM to 08:00 PM. While the candidate will not manage a team, they will collaborate closely with various stakeholders to deliver successful marketing campaigns.
The Meta Ads Expert will employ in-depth knowledge of Meta's Ad Manager, advanced conversion tracking methodologies, and creative testing frameworks. They must be adept at budget optimization, video content adaptation for multiple placements such as Reels, Stories, and in-feed ads, along with experience in niche markets including e-commerce, lead generation, and app installs. A strong capability in integrating AI tools for dynamic ad copy generation and prompt engineering is vital. Technical skills in Meta Pixel implementation and Conversions API setup are essential to maximize campaign effectiveness and data-driven marketing strategies.
Responsibilities
- Develop, execute, and optimize Meta advertising campaigns aligned with client objectives to generate leads, drive sales, and increase brand awareness.
- Implement and manage Meta Pixel and Conversion API setups to ensure accurate conversion tracking and campaign performance measurement.
- Utilize Metas Andromeda and creative testing frameworks to systematically test and refine ad creatives and messaging for maximum engagement.
- Apply budget optimization techniques across various campaign goals to maximize return on investment and control advertising spend efficiently.
- Create and optimize video content tailored for different Meta platforms including Reels, Stories, and in-feed placements to enhance user engagement.
- Leverage AI-powered tools for generating conversion-focused ad copy, continuously iterating to improve click-through and conversion rates.
- Employ strong prompt engineering skills to develop effective AI prompts that drive relevant and persuasive advertising content.
- Analyze campaign performance data regularly, identify trends and insights, and provide actionable recommendations to improve results.
- Work closely with clients and internal teams to understand business needs and tailor advertising strategies to specific niches such as e-commerce, lead generation, and app installs.
- Stay up-to-date with the latest Meta advertising trends, tools, and best practices to maintain a competitive edge and continuously improve campaign outcomes.
- Ensure compliance with Meta advertising policies and guidelines to maintain account health and prevent disruptions.
- Prepare detailed performance reports and communicate campaign insights and recommendations clearly to stakeholders.
Skills
Carpe Diem
A fast-growing IT & Software Development company with 600+ professionals serving 400+ US and UK clients. We deliver real digital results for real clients
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