About CarChaze
CarChaze is the first peer-to-peer car sharing platform in Pakistan, connecting people looking to rent a car with car owners who want to share their vehicles in exchange for money. Our mobile app offers a seamless experience for users, making car sharing more accessible, convenient, and affordable.
We are looking for an experienced and results-driven Marketing Manager to join our team and spearhead our digital marketing efforts for the CarChaze mobile app. The Marketing Manager will be responsible for developing and executing a comprehensive digital marketing strategy to increase user acquisition and retention.
Responsibilities
Develop and execute a comprehensive digital marketing strategy for CarChaze mobile app, including social media, email marketing, content marketing, SEO, paid advertising, and mobile app advertising.
Collaborate with the product team to identify and implement product and feature updates that improve user acquisition, engagement, and retention.
Monitor and analyze key performance indicators (KPIs) such as user acquisition, retention, and revenue to identify trends and opportunities for improvement.
Manage the marketing budget and allocate resources effectively to maximize return on investment (ROI).
Collaborate with external vendors and partners to execute marketing initiatives and campaigns.
Stay up-to-date with industry trends and best practices in mobile app marketing and leverage this knowledge to inform marketing strategies and tactics.
Requirements
Bachelor's degree in marketing, business, or related field.
5+ years of experience in digital marketing, with a focus on mobile app marketing and user acquisition and retention.
Strong understanding of the mobile app ecosystem and best practices for app store optimization (ASO).
Proven track record of success in developing and executing digital marketing strategies that drive user acquisition and retention.
Experience in social media, email marketing, content marketing, SEO, paid advertising, and mobile app advertising.
Strong analytical skills and ability to analyze data to inform marketing strategies and tactics.
Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and external partners.
Passion for the mobile app industry and staying up-to-date with the latest trends and best practices.
Skills
Job Details
Work Environment
Supervisor’s gender:
Percentage of female coworkers:
Carchaze is an online car sharing platform, connecting vehicle owners to travelers and locals seeking to drive nearby private vehicles and rent by the day, week or month. It allows drivers to rent from a wide range of available vehicles at an affordable price when they only need to drive and Vehicle owners to earn money while renting out their vehicles that would be otherwise depreciating.
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