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We are seeking an experienced Email Marketing Automation Specialist with a proven track record in lead generation to join our dynamic team. The ideal candidate will have over 3 years of experience in email marketing and automation, with a strong understanding of marketing strategies, customer segmentation, campaign analysis, and lead nurturing techniques.
Key Responsibilities
- Campaign Development: Develop, implement, and optimize email marketing campaigns to drive engagement, conversions, and lead generation.
- Automation Management: Create and manage sophisticated email automation workflows, including drip campaigns, autoresponders, triggered emails, and lead nurturing sequences.
- Audience Segmentation: Segment email lists based on customer behavior, demographics, lead scores, and other criteria to ensure targeted and personalized communication.
- Performance Testing: Conduct A/B testing to improve email performance, lead generation rates, and identify best practices.
- Data Analysis: Monitor and analyze campaign performance, providing actionable insights and recommendations for improvement in both email marketing and lead generation efforts.
- Content Collaboration: Collaborate with the content team to create compelling email copy and design that drives conversions and nurtures leads.
- Lead Generation Tools: Utilize various lead generation tools and techniques to capture and qualify leads, integrating them seamlessly into email automation workflows.
- Compliance Assurance: Ensure compliance with email marketing regulations and best practices.
- Industry Trends: Stay updated with industry trends and emerging email marketing and lead generation technologies.
Requirements
- Education: Bachelor’s degree in Marketing, Communications, or a related field.
- Experience: Minimum of 3 years of experience in email marketing and automation, with a demonstrated focus on lead generation.
- Technical Skills: Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, Marketo, Zoominfo, Klaviyo) and lead generation tools.
- Analytical Skills: Strong analytical skills and ability to interpret data to make informed decisions regarding email marketing and lead generation strategies.
- Communication Skills: Excellent written and verbal communication skills.
- Organizational Skills: Detail-oriented with strong organizational and project management abilities.
- Work Environment: Ability to work independently and as part of a team in a fast-paced, onsite environment.
Job Details
Byte Tech Consulting (Pvt.) Ltd
ByteTeck Consulting Inc is a tech innovative leading IT and software company based in Toronto, specializing in custom-built solutions. With 15+ years in business as a full-service software company in Canada, we have grown dynamically by maintaining the quality of our services. For ByteTeck Consulting, every project is special and unique. We welcome our clients’ challenges in this cutthroat competition world to solve them with high technology and creativity. To date, We take pride in what we do. We have served prestigious brands in North America and continuously striving for more growth and excellence. Our highly skilled professionals work with integrity to turn your goals into reality and deliver excellency and satisfactory results.
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