B2B Outreach Specialist (US & UK Market)

Brit Balance is seeking a motivated B2B Outreach Specialist focused on the US and UK markets to drive business growth through targeted lead generation and engagement. In this role, the specialist is responsible for pitching a range of financial services including accounting, bookkeeping, payroll, tax, and CFO advisory directly to business owners and financial decision-makers. This position plays a crucial part in the sales funnel by qualifying both inbound and outbound leads and ensuring that promising opportunities are smoothly transitioned to the Business Development team for further advancement. The ideal candidate has at least two years of relevant experience and demonstrates proficiency in using various CRM platforms and outreach tools to manage and qualify leads effectively. As part of Brit Balance, the specialist will utilize strong communication and research skills combined with strategic outreach methods to identify potential clients and build lasting relationships. Although this role does not involve managing a team, it requires collaboration with internal sales and marketing teams to enhance lead conversion and expand market presence in the designated regions.
Responsibilities

Pitch accounting, bookkeeping, payroll, tax, and CFO advisory services to business owners and finance decision-makers in the US and UK markets.
Qualify inbound and outbound leads by assessing potential clients' needs and readiness to engage.
Maintain and update accurate customer and prospect data within CRM systems such as Salesforce, HubSpot, and Zoho CRM.
Execute cold email outreach campaigns using tools like Outreach.io and Mailshake to generate new business opportunities.
Utilize LinkedIn Sales Navigator and other social selling techniques to identify and engage relevant prospects.
Collaborate closely with the Business Development team to hand off qualified and warm leads for further sales engagement.
Track outreach performance metrics and provide feedback to improve lead generation strategies and campaign effectiveness.
Apply lead generation and qualification techniques to maximize the quality and quantity of sales prospects.
Manage communication pipelines using CRM software, ensuring timely follow-ups and clear documentation of interactions.
Stay updated on market trends and clients business environments to tailor outreach approaches accordingly.