Socialmedia Manager

Bridgeline

Multiple Cities, Pakistan

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Posted 6 days ago 30 views Report Job

Bridgeline seeks an experienced Socialmedia Manager to lead and grow its digital presence across multiple social media platforms including YouTube, TikTok, Facebook, and Instagram. The ideal candidate possesses a deep understanding of social media algorithms, content strategy, community management, and analytics. With a focus on brand consistency and audience engagement, this role plays a vital part in driving the company's media brand growth from inception to a substantial following. The Socialmedia Manager will oversee a team of 15 professionals, coordinating with video editors, creative teams, news teams, and production units to deliver optimized content aligned with strategic goals. This position requires a proven track record of managing social media accounts with demonstrated ability in YouTube SEO, content creation, scheduling, and campaign management tailored to various platforms. The role demands analytical skills to evaluate channel performance and audience behaviors for continuous improvement and sustaining audience growth. The candidate will be responsible for crafting and executing monthly and weekly content calendars while maintaining an engaging and consistent brand voice across all digital channels. Bridgeline offers a creative and dynamic environment focused on impactful digital media contributions and professional growth opportunities.
Responsibilities

Develop and implement comprehensive social media content strategies tailored to YouTube, TikTok, Facebook, and Instagram.
Manage daily operations and maintain consistent brand identity across all social media accounts.
Create and maintain monthly and weekly content calendars to organize and schedule posts, videos, shorts, reels, and stories.
Optimize YouTube channel growth through SEO techniques, including improving video titles, descriptions, keywords, and tags.
Analyze channel metrics such as views, watch time, audience retention, click-through rates, and subscriber growth to identify improvement opportunities.
Drive growth and engagement strategies focused on short-form video trends including Reels, Shorts, and TikTok videos.
Identify viral content opportunities and develop targeted campaigns to boost community growth and interaction.
Collaborate closely with cross-functional teams including video editors, news, creative, and production teams to ensure content quality and platform optimization.
Prepare detailed weekly and monthly analytics reports on follower growth, engagement rates, video performance, audience demographics, and overall content effectiveness.
Lead and manage a team of 15 social media professionals, fostering collaboration, performance tracking, and professional development.
Apply data-driven decision making to continuously refine social media strategies and campaign performance.
Use social media scheduling tools like Hootsuite and Buffer to optimize post timing and maximize reach.
Maintain a strong understanding of social media algorithms, hashtag strategy, and audience engagement techniques.
Stay updated on emerging trends in social media platforms and digital audience behavior to keep the brand competitive and relevant.