Branding and Marketing Manager

This is a full-time, on-site opportunity for a Branding and Marketing Manager based in Multan, Pakistan, within a fragrance and consumer products company. The role is designed for a proactive professional who will take charge of developing and executing brand strategies, managing product launches, and driving digital and content marketing initiatives. The manager will also be responsible for optimizing marketing campaigns, conducting market research, coordinating with various stakeholders, and preparing performance reports to ensure business goals are met. The position operates during the morning shift and offers a competitive salary range.

Key Responsibilities

- Develop and implement comprehensive brand strategies that align with the company’s vision and market positioning.
- Plan and oversee successful product launches, ensuring timely execution and market readiness.
- Manage digital marketing efforts, including content creation, social media campaigns, and online advertising to enhance brand visibility.
- Optimize marketing campaigns through data analysis and performance tracking to maximize ROI.
- Conduct thorough market research to identify trends, customer preferences, and competitive landscape insights.
- Coordinate effectively with internal teams and external stakeholders to ensure cohesive marketing efforts.
- Prepare detailed performance reports and present findings to senior management for informed decision-making.

Required Qualifications

- Bachelor’s degree in Marketing, Business Administration, or a related field, or equivalent relevant experience.
- Minimum of 4 years of professional experience in branding, marketing, or a similar role within consumer products or related industries.
- Strong understanding of digital marketing tools and content management.
- Proven ability to manage multiple projects and campaigns simultaneously.
- Excellent communication, organizational, and analytical skills.

Preferred Qualifications and Benefits

- Experience in the fragrance or consumer goods sector is highly desirable.
- Familiarity with market research methodologies and data-driven marketing strategies.
- Competitive salary range from PKR 100,000 to 300,000 based on experience and qualifications.
- Opportunity to work in a dynamic environment with a focus on brand growth and innovation.
- Morning shift schedule promoting work-life balance.

This role is ideal for a motivated marketing professional looking to advance their career by leading brand initiatives in a growing company.