Posted Apr 27, 2023 624 views
As a Digital Media Executive you will play a vital role in the agency's success, and your skills and expertise will be essential in helping clients achieve their social media goals. Your main responsibility will be to manage the social media accounts of the agency's clients, and to create and implement social media strategies to increase their online presence and engagement.
Some of the key responsibilities of this role include:
1. Developing and executing social media strategies for clients to increase brand awareness, drive website traffic, and generate leads.
2. Creating and curating engaging and relevant content for clients' social media channels, including Facebook, Twitter, Instagram, LinkedIn, and other platforms as needed.
3. Managing and monitoring social media channels on a daily basis, responding to comments and messages in a timely manner, and keeping clients informed of any issues or concerns.
4. Creating and managing Facebook advertising campaigns, including audience targeting, budget management, ad creative development, and performance monitoring.
5. Creating and managing Google AdWords campaigns, including keyword research, ad copy creation, bidding strategies, and performance tracking.
6. Analyzing social media metrics and creating reports to track performance and provide insights and recommendations to clients.
7. Staying up-to-date with social media trends, best practices, and algorithm changes, and making recommendations to improve clients' social media presence and engagement.
8. Collaborating with other team members to ensure that all content and campaigns align with clients' overall marketing strategies.
9. Researching and staying up-to-date on industry news, competitor activity, and emerging social media platforms and technologies, and making recommendations to clients based on this research.
10. Managing multiple clients' social media accounts at the same time and ensuring that all content is delivered on time and to a high standard.
Skills and expertise
The ideal candidate should possess the following skills and expertise:
1. 1-2 years of experience in social media management, Facebook advertising and Google AdWords.
2. Strong written and verbal communication skills, with the ability to create engaging and effective social media content, ad copy, and reports.
3. Analytical skills, with the ability to analyze data and metrics to provide insights and recommendations for social media strategies and campaigns.
4. Project management skills, with the ability to manage multiple clients and projects simultaneously, and to deliver work on time and to a high standard.
5. Creativity and attention to detail, with the ability to create visually appealing and effective social media content and ad creative.
6. Understanding of digital marketing concepts, including SEO, PPC, and email marketing.
7. Bachelor's degree in marketing, communications is preferred but not mandatory.
8. The ideal candidate should be able to work independently and as part of a team, possess a positive attitude, and have a strong desire to learn and grow within the agency.
Skills
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