Marketing & Lead Generation Executive

Job Type: Full-Time
Experience: 1–3 Years

We are looking for a motivated and target-driven Marketing & Lead Generation Executive to join our team and support our international and local marketing activities for the events and exhibitions industry.

The ideal candidate will be responsible for LinkedIn Prospecting, LinkedIn Sales Navigator, eMail Marketing, Telemarketing, Cold Outreach, and Lead Management. The primary focus will be on identifying and connecting with key decision-makers and generating qualified business opportunities.

Our target markets include China, India, Germany, Saudi Arabia, UAE and other GCC markets, with a strong focus on LinkedIn and Social Media Outreach.

Key Responsibilities
LinkedIn Prospecting & Outreach

• Research and monitor upcoming industry events, trade shows, exhibitions, and expos.
• Identify participating companies, exhibitors, sponsors, and key decision-makers 60–90 days before the exhibition date.
• UseLinkedIn and LinkedIn Sales Navigator to identify and connect with targeted prospects, including Marketing Heads, Event Directors, Brand Managers, CMOs, and other decision-makers.
• Develop and execute personalized LinkedIn outreach and messaging campaigns.
• Introduce event marketing services and packages to potential clients.
• Manage, nurture, and track leads generated through LinkedIn interactions.
• Maintain consistent follow-ups with prospects to convert leads into qualified meetings.

Telemarketing & Cold Outreach

• Conduct outbound discovery calls with LinkedIn leads and warm prospects.
• Follow up with potential clients through telephone and email.
• Deliver confident and engaging pitches that clearly communicate the value of our services.
• Handle initial inquiries and address basic objections professionally.
• Pre-qualify prospects based on budget, decision-making authority, business needs, and timelines.
• Schedule qualified introductory calls and meetings for the Business Development team.

Email Marketing & Confirmation

• Conduct targeted email marketing campaigns.
• Prepare and send professional business emails to potential clients and decision-makers.
• Follow up with prospects through email and maintain regular communication.
• Manage meeting confirmations and follow-ups.
• Track email responses and engagement to improve outreach performance.

Lead Management & Reporting

• Maintain an organized lead database and CRM system.
• Track prospect information, communication history, call outcomes, and follow-up dates.
• Update lead status and ensure timely follow-ups.
• Prepare weekly reports on outreach activities and performance.
• Monitor KPIs, including outreach volume, response rates, calls completed, and qualified meetings booked.
• Provide feedback on outreach messages and campaigns to improve lead-generation strategies.

Marketing Channels

• LinkedIn – Primary Focus 80%
• LinkedIn Sales Navigator
• Facebook – 20%
• Other Social Media Platforms
• Email Marketing
• Telemarketing & Cold Calling

Target Markets
International Markets

• China
• India
• Germany
• Saudi Arabia

GCC Markets

• Local B2B businesses and decision-makers
• Event organizers, exhibitors, brands, and corporate clients

Qualifications & Requirements

• 1–3 years of experience in telemarketing, outbound lead generation, B2B sales development, or digital marketing.
• Experience in the events and exhibitions industry will be a strong advantage.
• Strong knowledge of LinkedIn and LinkedIn Sales Navigator.
• Experience in B2B prospecting and lead generation.
• Excellent verbal and written english communication skills.
• Confident, professional, and engaging telephone manner.
• Strong follow-up and relationship-building skills.
• Self-motivated, proactive, target-oriented, and resilient.
• Ability to work toward daily activity and monthly meeting-booking targets.
• Comfortable working with CRM systems such as HubSpot, Zoho, or Salesforce.
• Familiarity with Google Workspace and Microsoft Office.
• Ability to manage multiple prospects and follow-ups efficiently.

Key Performance Indicators (KPIs)

• Number of personalized LinkedIn connections made daily/weekly.
• Number of personalized LinkedIn messages sent.
• Number of qualified leads generated.
• Number of outbound telemarketing and cold calls conducted.
• Lead response and engagement rates.
• Number of qualified meetings booked per month.
• Number of meetings booked with targeted decision-makers.
• Consistent and accurate CRM/lead database management.

What We Are Looking For
We are looking for someone who is highly proactive, confident in communication, comfortable with LinkedIn prospecting, and passionate about B2B lead generation.

The successful candidate should be able to research prospects, build meaningful connections, conduct effective outreach, and consistently generate qualified business meetings.

Apply Now
If you have strong LinkedIn prospecting skills, enjoy connecting with businesses, and are motivated by achieving measurable targets, we would love to hear from you.
Apply now and become a part of our growing marketing and business development team!.

• Identify potential customers and generate quality leads through various marketing channels.
• Develop and implement marketing strategies to promote company products and services.
• Conduct market research to understand target demographics and industry trends.
• Collaborate with the sales team to ensure seamless lead management and conversion.
• Create compelling marketing materials, including email campaigns, social media content, and promotional materials.
• Track and analyze campaign performance metrics to optimize lead generation efforts.
• Maintain and update lead databases to ensure accuracy and effectiveness.
• Engage with prospective customers through calls, emails, and other communication methods.
• Participate in trade shows, webinars, and industry events to network and generate leads.
• Stay updated with new marketing technologies and industry best practices to improve lead generation strategies.