Email Marketing Specialist

Bid Winners seeks a motivated and proactive Email Marketing Specialist to join our dynamic marketing team and lead a group of five professionals. This role requires an individual with a strong background in email campaign management and deliverability optimization to develop, execute, and refine email marketing strategies that increase qualified lead generation and customer engagement. The ideal candidate demonstrates excellent analytical skills and a deep understanding of email authentication protocols, including SPF, DKIM, and DMARC, to improve campaign performance and maintain the companys sender reputation. The Email Marketing Specialist plays a critical role in managing email lists, monitoring campaign deliverability metrics, and maintaining domain management to ensure optimal email performance. They also collaborate closely with other marketing and sales teams, working independently to meet deadlines and achieve targeted goals. A growth mindset and a professional communication style are essential to effectively lead the team, navigate challenges, and continuously enhance email marketing efforts contributing to the companys success.
Responsibilities

Plan, create, and execute effective email marketing campaigns aligned with business objectives to generate qualified leads and enhance customer engagement.
Manage and segment email lists to improve targeting and personalization, ensuring compliance with data protection regulations.
Optimize email deliverability by implementing and monitoring email authentication protocols such as SPF, DKIM, and DMARC.
Monitor key performance metrics of email campaigns and deliver detailed reports to assess effectiveness and identify areas for improvement.
Lead and mentor a team of five email marketing professionals, providing guidance, support, and training to achieve department goals.
Collaborate with cross-functional teams including sales, content, and design to ensure cohesive messaging and branding across campaigns.
Stay current with industry trends, tools, and best practices in email marketing and deliverability to maintain competitive advantage.
Develop and maintain domain management practices to protect sender reputation and prevent spam classification.
Troubleshoot and resolve technical issues related to email deliverability and campaign execution.
Drive continuous improvement initiatives focused on campaign optimization, segmentation, and automation techniques to enhance engagement and conversion rates.