Posted Jul 01, 2024 167 views
We are seeking a skilled and experienced Social Media Ads Manager to join our dynamic marketing team. The ideal candidate will have a strong background in managing successful social media advertising campaigns, particularly on the Meta (Facebook and Instagram) platform.
Key Responsibilities:
Campaign Management:
- Develop and execute comprehensive social media advertising strategies to achieve target business goals.
- Manage the end-to-end process of social media ad campaigns, including audience targeting, budget allocation, ad creation, and optimization.
- Continuously monitor campaign performance, analyze data, and make data-driven decisions to optimize campaign performance.
Creative Development:
- Collaborate with the design team to create visually appealing and engaging social media ad creatives.
- Provide guidance and feedback to the design team to ensure ad creatives align with brand guidelines and campaign objectives.
- Test different ad formats, visuals, and messaging to identify the most effective approaches.
Reporting and Analytics:
- Track and analyze key performance metrics, such as reach, impressions, click-through rates, and conversions.
- Prepare comprehensive campaign reports and present insights to stakeholders.
- Identify trends and opportunities for improvement to enhance the overall effectiveness of social media advertising efforts.
Qualifications:
- Bachelor's degree in Marketing, Advertising, or a related field.
- Minimum 2-3 years of hands-on experience in managing social media advertising campaigns, particularly on the Meta (Facebook and Instagram) platform.
- Proficient in using Meta Ads Manager and other social media advertising tools.
- Strong understanding of audience targeting, ad optimization, and campaign performance analysis.
- Excellent creative and design skills, or the ability to work closely with the design team.
- Analytical mindset and data-driven decision-making skills.
- Effective communication and presentation skills.
- Strong time management and project management abilities.
Job Details
Bi Communications
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