Posted May 06, 2024 2161 views
We are seeking an experienced and creative Marketing Manager to lead our social media and content creation efforts. The successful candidate will be responsible for developing and executing a comprehensive social media strategy, creating engaging content (including visuals, videos, and written material) for multiple platforms, and driving brand awareness and customer engagement. This is a remote position, and the candidate must be able to work independently and manage their time effectively.
Key Responsibilities:
Social Media Management:
- Develop and implement a cohesive social media strategy across platforms such as Instagram, LinkedIn, TikTok, and others.
- Create and curate compelling content (e.g., posts, stories, reels, videos) aligned with the brand's voice and marketing objectives.
- Plan and execute social media campaigns, contests, and promotions to increase brand awareness and engagement.
- Monitor and analyze social media metrics, and adjust strategies accordingly to optimize performance.
- Engage with the online community, respond to comments and messages, and foster positive brand sentiment.
Content Creation:
- Conceptualize and produce high-quality visual content, including posters, banners, and short/long video clips for social media and the company's website.
- Write compelling and SEO-optimized blog posts, articles, and other content for the company's website and external publications.
- Collaborate with designers, videographers, and other team members to ensure consistent and engaging content production.
- Stay up-to-date with the latest content creation trends, tools, and best practices.
Brand Management:
- Maintain and enhance the brand's voice, tone, and visual identity across all digital platforms.
- Develop and implement content calendars, ensuring a consistent and engaging flow of content.
- Identify and leverage influencer marketing opportunities to amplify the brand's reach and credibility.
Reporting and Analysis:
- Monitor and analyze key performance indicators (KPIs) related to social media and content marketing efforts.
- Prepare regular reports and presentations highlighting campaign performance, insights, and recommendations.
- Continuously optimize content and strategies based on data-driven insights and industry best practices.
Time Management and Administrative Tasks:
- Accurately track and record time spent on projects and tasks using the company's time tracking system.
- Maintain organized records and documentation related to projects and campaigns.
- Participate in team meetings and provide regular updates on progress and deliverables.
Qualifications and Requirements:
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum 3-5 years of experience in social media management, content creation, and digital marketing.
- Excellent writing, editing, and proofreading skills with a strong command of English language and grammar.
- Proficiency in content creation tools (e.g., Adobe Creative Suite, video editing software, social media management tools).
- Strong analytical skills and experience in interpreting and leveraging data to drive marketing decisions.
- Familiarity with SEO best practices and trends in content marketing.
- Excellent organizational and project management skills with the ability to multitask and meet deadlines.
- Creativity, strategic thinking, and a passion for storytelling and engaging content.
- Proven ability to work independently and manage time effectively in a remote work environment.
- Strong communication skills and the ability to collaborate effectively with team members remotely.
Skills
Job Details
Beyond Horizons Academy
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