You will be responsible for developing, implementing, and managing the company’s overall SEO strategy. You will lead a team of SEO specialists and work closely with the content, marketing, and web development teams to improve our website’s organic search rankings and drive more traffic to our digital properties.
Key Responsibilities:
Strategy Development: Develop and execute comprehensive SEO strategies to improve organic search rankings, drive traffic, and increase conversions.
Team Leadership: Lead, mentor, and grow a team of SEO specialists, ensuring they have the resources and support needed to succeed.
Keyword Research: Conduct in-depth keyword research to guide content creation and optimization.
On-Page SEO: Oversee the optimization of website content, including Meta tags, headers, URLs, and images.
Off-Page SEO: Develop and implement effective link-building strategies to enhance domain authority and page rankings.
Technical SEO: Collaborate with web developers to ensure SEO best practices are implemented in coding and site architecture.
Analytics & Reporting: Monitor, analyze, and report on SEO performance using tools like Google Analytics, Google Search Console, and other SEO software.
Competitor Analysis: Conduct regular competitor analysis to identify opportunities and threats.
Content Optimization: Work closely with the content team to ensure SEO best practices are incorporated into content creation and updates.
Stay Updated: Keep abreast of the latest SEO trends, search engine algorithm updates, and industry developments.
Cross-Functional Collaboration: Work with marketing, design, and product teams to drive SEO in content creation and content programming.
Qualifications:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Proven experience as an SEO Team Lead or SEO Manager.
- Strong understanding of SEO principles, algorithms, and best practices.
- Proficiency with SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, etc.
- Experience with HTML, CSS, and other web development languages is a plus.
- Excellent leadership, communication, and project management skills.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Up-to-date with the latest trends and best practices in SEO and digital marketing.
Skills
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