Marketing & Communications Manager

Best Western is looking for a Marketing & Communications Manager with a strong background in hospitality and a minimum of four years of experience. The ideal candidate will lead the marketing efforts to enhance the company's brand presence, drive customer engagement, and support business growth through strategic communication initiatives. This role involves planning and executing comprehensive digital marketing campaigns while effectively managing public relations and social media channels. The candidate will work independently to develop marketing materials and analyze performance metrics to refine strategies continuously. This position requires expertise in digital marketing, brand management, and social media marketing, including the use of social media analytics tools and advertising platforms. The Marketing & Communications Manager will collaborate with various departments to ensure consistent messaging that aligns with company goals and market trends. While this role does not include team management responsibilities, it demands self-motivation, strong organizational skills, and the ability to deliver results in a fast-paced hospitality environment.
Responsibilities

Develop and implement digital marketing strategies to increase brand awareness and drive customer acquisition.
Manage the company's brand image through consistent messaging and creative marketing initiatives.
Create and oversee content for social media platforms, ensuring engagement and growth of followers.
Utilize social media analytics tools to monitor campaign effectiveness and gather insights for optimization.
Plan and execute social media advertising campaigns to target key demographics and maximize ROI.
Coordinate public relations activities to maintain positive relationships with media outlets and stakeholders.
Collaborate with internal teams to produce marketing collateral that supports sales and promotional objectives.
Monitor market trends and competitor activities to identify new marketing opportunities.
Track, analyze, and report on the performance of marketing campaigns and adjust strategies accordingly.
Manage budgets related to digital marketing and advertising efforts to ensure cost efficiency.
Ensure all marketing communications adhere to industry regulations and brand guidelines.
Stay updated on the latest marketing tools, techniques, and trends relevant to the hospitality sector.
Develop and maintain relationships with external vendors and service providers for marketing support.