Advertising Specialist - Meta

We are seeking a skilled Meta Advertising Specialist to join our dynamic training organization. The ideal candidate will have proven expertise in strategizing, executing, and optimizing ad campaigns across Meta platforms (Facebook and Instagram) to maximize relevant lead generation and drive business growth.

Key Responsibilities:

Campaign Strategy & Development:
- Develop and implement data-driven advertising strategies to target specific demographics and achieve maximum ROI.
- Leverage the Meta Ads Library to analyze competitor campaigns and identify opportunities for innovation.
- Create compelling and result-oriented ad copy, visuals, and A/B tests to optimize campaign performance.
Lead Management:
- Strategically manage and qualify incoming leads to ensure high conversion rates.
- Identify new audience segments and retarget existing leads to maximize marketing effectiveness.
- Collaborate with the sales and training teams to align lead-generation efforts with organizational goals.
Performance Analysis & Optimization:
- Monitor campaign performance using Meta Business Suite and other analytic tools (e.g., Google Analytics).
- Generate detailed reports on KPIs such as CTR, CPC, CPM, and conversion rates, offering insights and recommendations for improvement.
- Stay updated on Meta's algorithm updates and best practices to ensure campaigns remain competitive.
Innovation & Creativity:
- Develop and test unique ad formats and strategies to improve audience engagement.
- Optimize landing pages and conversion funnels to ensure seamless lead capture.
- Stay ahead of industry trends and explore new Meta advertising features to innovate and drive results.

Qualifications:

Proven experience in managing and optimizing Meta ad campaigns (Facebook & Instagram).
Strong understanding of audience segmentation, targeting, and remarketing techniques.
Proficient in Meta Business Suite, Ads Manager, and other relevant tools.
Analytical mindset with the ability to interpret data and deliver actionable insights.
Creativity and technical expertise in designing ad assets (experience with Canva or Adobe Creative Suite is a plus).
Strong communication skills to articulate campaign strategies and results effectively.

Why Join Us?

Be part of an innovative and growing organization that values creativity and results.
Opportunities for professional growth and skill enhancement.
A collaborative and supportive work environment.

Skills

Ad Copy Writing Campaign Optimization Lead Generation Skills Meta Ads Management Trend Analysis Data Interpretation Conversion Funnels Competitor Analysis

Job Details

Job Channel:

Women Jobs

Industry:

Services

Functional Area:

Marketing

Total Positions:

1 Post

Job Shift:

First Shift (Day)

Job Type:

Full Time/Permanent

Job Location:

Islamabad, Pakistan

Gender:

Female

Age:

23 - 35 Years

Minimum Education:

Intermediate/A-Level

Degree Title:

Not Relevant

Career Level:

Experienced Professional

Minimum Experience:

2 Years (Relevant experience is required)

Apply Before:

Jan 24, 2025

Posting Date:

Dec 23, 2024

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