Digital Maketing and Social Media Officer

BBJ Pipes Industries Pvt. Ltd seeks a skilled Digital Marketing and Social Media Officer to develop and implement effective digital marketing strategies that boost the companys online presence and brand visibility. The ideal candidate will manage multiple social media platforms such as Facebook, Instagram, LinkedIn, and YouTube, creating engaging and relevant content that attracts and retains target audiences. This role requires close collaboration with the Marketing team to maintain a dynamic social media calendar and coordinate content creation that supports brand guidelines. The officer will monitor campaigns, analyze data, and ensure continuous improvement through detailed reporting and performance analysis. The position requires managing paid digital advertising efforts using platforms like Meta Business Suite and Google Ads, optimizing campaign reach, engagement, and lead conversion. The candidate will conduct market research, track competitor activities, and stay current with the latest digital marketing tools and trends. Collaborating effectively with graphic designers, videographers, external agencies, and the Sales team to support lead generation campaigns is crucial. The role does not involve managing a team but demands strong communication, creativity, analytical skills, and the ability to coordinate multiple digital marketing initiatives seamlessly.
Responsibilities

Develop and implement comprehensive digital marketing strategies to increase online visibility and strengthen the companys brand presence.
Manage social media accounts including Facebook, Instagram, LinkedIn, YouTube, and other platforms by regularly publishing engaging posts, reels, videos, stories, graphics, and promotional content.
Plan and maintain a detailed monthly content calendar in coordination with the Marketing team to ensure consistent and timely publishing.
Create, coordinate, and supervise digital content production, collaborating with graphic designers, videographers, and external agencies.
Design and manage paid advertising campaigns on platforms such as Meta Business Suite and Google Ads to maximize reach and lead generation.
Monitor and analyze digital marketing campaign performance metrics including engagement, leads, conversions, and reach, preparing regular reports to inform strategy adjustments.
Conduct thorough market research and competitor analysis to identify trends and opportunities for digital marketing improvements.
Support lead generation efforts by coordinating with the Sales team to ensure effective follow-up and conversion of digital leads.
Track website and social media analytics continuously, recommending data-driven improvements to optimize performance.
Ensure all digital content aligns tightly with BBJ Pipes Industries Pvt. Ltds brand guidelines and communication standards to maintain consistency.
Stay updated with emerging digital marketing technologies, social media algorithms, and best practices to keep the companys strategies current and effective.
Perform additional digital marketing and social media-related tasks as assigned by management, adapting to evolving company needs.

Skills

Content Creation Social Media Management Search Engine Optimization Graphic Design Tools Meta Business Suite Google Ads Social Media Analytics Copywriting Digital Advertising

Job Details

Total Positions:

1 Post

Job Type:

Full Time/Permanent

Job Location:

Lahore, Pakistan

Gender:

Male

Minimum Experience:

3 Years

Apply Before:

Sep 16, 2026

Posting Date:

Aug 15, 2026

BBJ Pipes Industries Pvt. Ltd

· 101-200 employees - Lahore

BBJ is a reputed manufacturer of MS & GI pipes. The Industry is located at Industrial Estate Chunian on the main Lahore-Multan Highway with its Head Office at Lahore. The factory is equipped with the sate of art machinery in pipe production, having high frequency induction welding plants with duel capability for using either the induction or contact type of welding processes. BBJ has the capability to produce pipes fully conforming to international standard e. g. BSS, API & ASTM. BBJ is approved company in Pakistan having license of API 5L & 5CT (USA), ISO 9001 � 2000. BBJ Pipes are subjected to hydrostatic pressure test to check the weld strength. To maintain strict quality control, samples of the product are also regularly checked for tensile, flattening and bend tests according to prescribed standards. To ensure that quality pipes are being produced, we use on line Eddy Current and seam annealing to normalize weld seam according to APL 5L, to avoid tempered marten site in the weld seam and in heat affected zone. BBJ concentrates its attention on each stage of the manufacturing, galvanizing, finishing process, quality control and inspection to maintain standard of its product. Customer�s satisfaction is given priority above all we guarantee to replace at our cost if any defect in workmanship or material is found in our product.