Field Sales Executive – HORECA & Retail

Backyard Grill is seeking a dedicated Field Sales Executive to join our dynamic sales team, focusing specifically on the HORECA (Hotel, Restaurant, and Catering) sector and retail environments. This role requires an energetic individual who thrives in field-based sales activities, engaging directly with customers, distributors, and retail outlets to drive sales growth. The ideal candidate is target-driven, with a solid understanding of the local market landscape, including key areas, distributors, and shops, and is committed to daily market visits to establish and maintain strong customer relationships. The Field Sales Executive plays an essential role in achieving Backyard Grill's sales objectives by employing effective sales negotiation and lead generation techniques. This position requires ownership of transportation with a valid driving license, enabling efficient coverage of assigned territories. While this role does not involve managing a team, it demands excellent self-management skills, a results-oriented approach, and a proactive mindset to meet and exceed sales goals consistently.
Responsibilities

Conduct daily field visits to HORECA and retail establishments to promote Backyard Grills products and services.
Build and maintain strong relationships with customers, distributors, and retail partners to enhance customer loyalty and retention.
Identify potential leads and generate new business opportunities within assigned territories to expand the customer base.
Effectively negotiate sales deals and contracts to achieve targeted sales volumes and profitability.
Monitor market trends, competitor activities, and customer preferences to inform sales strategies and improve product positioning.
Manage and update customer data accurately in the companys CRM system to ensure timely follow-ups and communication.
Collaborate with the sales and marketing teams to align strategies and support promotional activities and campaigns.
Report daily sales activities, market feedback, and challenges to the sales manager to support decision-making and strategic planning.
Demonstrate a deep understanding of the local market dynamics, including knowledge of key areas, distributors, and retail outlets.
Maintain ownership of a personal vehicle and ensure compliance with driving regulations to carry out field activities efficiently.
Meet and exceed individual sales targets set by Backyard Grill consistently, contributing directly to company growth.