Posted May 20, 2024 273 views
The Director of Sales & Marketing is responsible for leading and executing the sales and marketing Department of the company. They oversee the development and implementation of sales plans, marketing campaigns, and promotional activities to drive revenue growth and market share. Additionally, they play a crucial role in building and maintaining relationships with key clients and stakeholders.
Key Responsibilities:
Developing Sales and Marketing Strategies:
- Formulate comprehensive sales and marketing strategies aligned with the company's objectives and target market segments.
- Conduct market research and analysis to identify new business opportunities, emerging trends, and competitive landscape.
- Define sales targets, quotas, and performance metrics to measure the effectiveness of strategies.
Sales Management:
- Lead the sales team in achieving sales targets and objectives.
- Provide guidance, coaching, and mentorship to sales representatives to enhance their performance.
- Monitor sales activities, pipeline, and conversion rates, and implement corrective measures as needed.
Marketing Management:
- Oversee the development and execution of marketing plans, advertising campaigns, and promotional activities.
- Manage the marketing budget effectively and allocate resources to maximize ROI.
- Utilize digital marketing channels, social media, and other platforms to enhance brand visibility and engagement.
Client Relationship Management:
- Build and maintain strong relationships with key clients, partners, and stakeholders.
- Collaborate with the sales team to identify customer needs, address inquiries, and resolve issues promptly.
- Conduct regular meetings and presentations to update clients on products, services, and industry trends.
Market Analysis and Intelligence:
- Monitor industry trends, competitor activities, and market dynamics to identify opportunities and threats.
- Gather market intelligence and customer feedback to inform product development and marketing strategies.
- Stay abreast of emerging technologies and innovative sales and marketing practices.
Cross-Functional Collaboration:
- Work closely with other departments such as product development, operations, and finance to ensure alignment of sales and marketing efforts with overall business objectives.
- Collaborate with the executive team to develop long-term strategic plans and initiatives.
Skills
Job Details
Auzber Consultants
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