E-Commerce Manager

The E-Commerce Manager at AUK Group Ahsan ul Kalam is responsible for leading the online sales and marketing initiatives to maximize revenue and enhance customer experience across digital platforms. This role involves managing e-commerce storefronts, creating and executing digital marketing campaigns, and ensuring seamless customer journeys from product discovery to purchase. The manager oversees a team of three professionals and coordinates with various internal departments and external vendors to drive online business growth. Strong analytical abilities, marketing expertise, and e-commerce platform proficiency are essential for success in this role. This position requires a proactive individual who can handle multiple priorities while maintaining meticulous attention to detail in a fast-paced environment. The manager must have a solid background in business, marketing, or a related field, paired with hands-on experience managing online stores or marketplaces. Working on-site in Karachi, the candidate will leverage their expertise in sales strategy, digital advertising, and web analytics to optimize online operations and secure competitive advantages for the company.
Responsibilities

Lead and manage the operation of the companys e-commerce platforms, including product listings, pricing strategies, and inventory management to optimize sales performance.
Develop and execute targeted digital marketing campaigns, promotions, and brand positioning strategies for online channels to drive traffic and increase conversion rates.
Analyze sales data, website metrics, and customer behavior patterns to generate actionable insights and improve user engagement and revenue growth.
Collaborate with cross-functional teams such as marketing, sales, logistics, and IT to deliver a cohesive and efficient online customer experience.
Manage vendor and marketplace relationships, negotiating terms and ensuring compliance with company standards and policies.
Oversee the content management system to ensure up-to-date product information, engaging visuals, and compelling descriptions that attract and retain customers.
Monitor and optimize SEO and digital advertising efforts to improve search engine rankings and increase organic and paid traffic.
Provide regular performance reports and updates to senior management, highlighting key metrics, trends, and areas for improvement.
Supervise and mentor a team of three e-commerce specialists, delegating tasks, setting goals, and fostering a collaborative and productive work environment.
Maintain strong attention to detail in all aspects of work despite handling multiple projects and priorities in a dynamic setting.