1. Sales Strategy Development: Develop and implement a comprehensive sales strategy that aligns with the company's goals and objectives. Identify market opportunities, analyze competitor activities, and propose strategies to gain a competitive edge in the beverage industry.
2. Team Leadership: Lead a team of sales representatives, set performance targets, and provide guidance and coaching to enhance their sales skills and performance. Foster a high-performance culture, motivate the team, and ensure effective collaboration and communication within the sales team and cross-functional departments.
3. Key Account Management: Build and maintain strong relationships with key customers, including distributors, retailers, and wholesalers. Collaborate with them to understand their needs, negotiate sales agreements, resolve issues, and ensure customer satisfaction.
4. Sales Forecasting and Planning: Analyze market trends, customer preferences, and sales data to forecast sales volumes and adjust sales plans accordingly. Develop and monitor sales budgets, set pricing strategies, and identify opportunities for sales growth and expansion.
5. Market Research and Analysis: Stay updated with industry trends, consumer preferences, and competitor activities. Conduct market research, gather customer feedback, and provide insights to the management team to support product development, marketing strategies, and sales initiatives.
6. Sales Performance Monitoring: Track and analyze sales performance metrics, including revenue, market share, customer acquisition, and retention rates. Prepare regular sales reports, present findings to the management team, and make data-driven recommendations to improve sales performance.
7. New Business Development: Identify and pursue new business opportunities, including new markets, distribution channels, and customer segments. Develop and execute strategies to expand the customer base, increase sales penetration, and drive revenue growth.
8. Relationship Management: Build and maintain strong relationships with key stakeholders, such as suppliers, industry associations, and trade organizations. Good Knowledge with Modern Trade, Traditional Trade and Restaurants Trade. Represent the company at industry events, conferences, and trade shows to enhance brand visibility and establish strategic partnerships.