SEO Executive

Ali Group of Companies is seeking a results-driven SEO Executive to join our digital marketing team based at DHA Phase V, Khayaban-e-Badban, Karachi. This full-time, on-site role is ideal for a candidate with strong expertise in technical SEO, on-page optimization, keyword research, content strategy, and link-building techniques. The SEO Executive will be responsible for enhancing organic search rankings, increasing website traffic, and driving qualified leads by implementing effective SEO strategies. With a focus on detailed analysis and hands-on execution, this role requires close collaboration with content creators and development teams to ensure SEO best practices are integrated across the company's digital platforms. The successful candidate will apply their knowledge of SEO tools and analytics to monitor website performance and develop actionable insights that support marketing objectives. They will take ownership of keyword research, comprehensive SEO audits, and white-hat link building campaigns. The role demands staying current with search engine algorithm changes and leveraging this knowledge to refine SEO tactics continuously. Although the position does not involve managing a team, the SEO Executive will play a vital role in contributing to the companys growth through meticulous optimization and reporting efforts.
Responsibilities

Perform comprehensive keyword research and analyze competitor strategies to identify opportunities for growth.
Optimize website elements including content, meta tags, headings, URLs, and internal linking to enhance organic visibility.
Conduct regular technical SEO audits to identify and resolve issues related to indexing, crawling, and Core Web Vitals.
Manage technical configurations such as XML sitemaps, robots.txt, canonical tags, and implement structured data using Schema Markup.
Utilize Google Search Console, Google Analytics 4, and other SEO tools to monitor, evaluate, and report on website performance.
Develop and execute on-page, off-page, and technical SEO strategies that align with business goals and industry standards.
Plan and execute white-hat link-building campaigns and outreach initiatives to improve domain authority and backlink profiles.
Collaborate effectively with content writers to produce SEO-optimized content for blog posts, landing pages, and service pages.
Track keyword rankings, monitor traffic growth, and analyze conversion rates to measure SEO effectiveness.
Prepare clear and insightful weekly and monthly SEO performance reports for stakeholders.
Stay up-to-date with the latest SEO trends, Google algorithm updates, and best practices to maintain competitive advantage.
Work closely with the development team to implement technical SEO recommendations and improve overall site health.
Support the integration of local and international SEO strategies to expand reach and visibility.
Leverage knowledge in HTML, CSS, JavaScript, and CMS platforms such as WordPress to troubleshoot SEO challenges.