Meta Ads Creative Strategist

We are seeking a creative, analytical, and performance-driven Meta Creative Strategist to develop advertising concepts that capture attention and generate measurable results across Facebook and Instagram.

The ideal candidate understands consumer psychology, direct-response marketing, social media trends, and Meta advertising. They will collaborate with media buyers, designers, video editors and content creators to turn audience insights and performance data into high-converting ad creatives.

Responsibilities

Key Responsibilities

Develop creative strategies for Meta advertising campaigns based on brand objectives, customer research, and campaign data.
Generate original ad concepts, angles, hooks, offers, scripts, headlines, and calls to action.
Create detailed creative briefs and storyboards for designers, video editors, UGC creators, and production teams.
Research target audiences, customer pain points, desires, objections, motivations, and buying behaviours.
Identify winning creative patterns and recommend improvements, variations, and scaling opportunities.
Build and manage a structured creative testing roadmap across formats, concepts, hooks, messaging angles, and audience segments.
Monitor competitor advertising, industry trends, viral content formats, and the Meta Ad Library to uncover new opportunities.
Develop creative variations for prospecting, retargeting, product launches, promotions, and seasonal campaigns.
Collaborate closely with media buyers to understand campaign performance and respond to creative fatigue.
Maintain an organised creative library containing concepts, briefs, test results, insights, and winning advertisements.
Present creative findings and recommendations clearly to relevant teams or senior management.
Ensure all advertising content remains consistent with the brand’s identity, positioning, and communication guidelines.

Required Skills and Qualifications

Strong understanding of Meta advertising and direct-response creative strategy.
Excellent copywriting, storytelling, research, and communication skills.
Ability to translate performance data into practical creative decisions.
Familiarity with UGC, short-form video, static ads, carousels, motion graphics, and social-first content.
Understanding of customer awareness stages, marketing funnels, and consumer psychology.
Strong attention to detail and ability to manage multiple campaigns and deadlines.
Experience working with e-commerce or performance-marketing brands is essential.
Familiarity with tools such as Meta Ads Manager, Meta Ad Library, Google Sheets/project management apps is essential.