Digital Marketing Executive

AE Power Alternative Energy is seeking a passionate and results-driven Digital Marketing Executive to join our dynamic team. The ideal candidate will have at least one year of experience in digital marketing and a deep understanding of Search Engine Optimization, Content Marketing, Social Media Marketing, and Digital Advertising Platforms. This role involves managing and enhancing the companys online presence through various digital channels, including WordPress websites and social media platforms. The candidate will be responsible for creating engaging content, optimizing campaigns, and analyzing performance metrics to ensure continuous growth in audience engagement and brand visibility. Although this role does not include team management responsibilities, it requires proactive collaboration with other departments to deliver consistent marketing messages aligned with company goals. The Digital Marketing Executive will play a vital role in developing, implementing, and optimizing digital marketing strategies. Key responsibilities include managing the companys WordPress website, crafting creative social media posts and designs, editing short-form videos to boost engagement on social channels, and driving effective Google Ads campaigns. The ideal candidate should have hands-on experience in SEO to improve search engine rankings and the ability to identify and target key audience segments to maximize reach and conversion. Performance tracking and continuous improvement of marketing initiatives through data-driven insights are also integral to this position.
Responsibilities

Manage and maintain the company WordPress website ensuring up-to-date and relevant content.
Create engaging and visually appealing social media posts and design graphics tailored to different platforms.
Edit short-form videos such as Reels to increase audience interaction and content shareability.
Plan, set up, and optimize Google Ads campaigns to maximize return on investment and increase online sales or leads.
Conduct Search Engine Optimization (SEO) activities to improve the companys Google rankings and organic traffic.
Develop and execute social media marketing strategies to grow brand awareness, increase views, reach, and engagement.
Analyze marketing data using tools like Google Analytics to track campaign performance and user behavior.
Identify audience segments and utilize targeting strategies to enhance the effectiveness of marketing efforts.
Collaborate with marketing and content teams to generate innovative marketing ideas and strategies.
Continuously monitor digital marketing trends and emerging tools to apply best practices and maintain competitive advantage.