Marketing Specialist

Access Patrol Security Services

Melbourne , Australia

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Posted Jun 10, 2024 245 views Report Job

PKR. 70,000 - 200,000/Month

The ideal candidate will be passionate about market research, brand development, digital marketing, and content creation. This role offers an exciting opportunity to contribute to the growth and success of our company by leveraging strategic insights and innovative marketing strategies.

Responsibilities:

Market Research and Analysis:

Conduct comprehensive market research to understand industry trends, consumer behavior, and potential opportunities.
Perform detailed competitor analysis to identify key players, their strengths, weaknesses, market positioning, and strategies.
Provide insights and recommendations based on market research and competitor analysis to inform marketing strategies.

Brand Development:

Develop and maintain a strong brand identity for Access Patrol Security Services.
Ensure consistency in branding across all marketing materials and communication channels.
Create and update marketing collateral, including brochures, pitch decks, and promotional materials.

Digital Marketing:

Develop and execute digital marketing campaigns, including email marketing, social media, and online advertising.
Manage and update the company’s website to ensure it is informative, engaging, and optimized for search engines (SEO).
Analyze digital marketing metrics and adjust strategies to improve performance and ROI.

Content Creation and Management:

Create compelling and relevant content for various marketing channels, including blog posts, articles, newsletters, and social media.
Develop targeted email campaigns to nurture leads and engage with potential clients.

Qualifications:

Master’s degree in Marketing, Business Administration, or related field.
Proven experience in market research, brand development, digital marketing, and content creation.
Strong analytical skills with the ability to interpret data and draw actionable insights.
Excellent written and verbal communication skills.
Proficiency in digital marketing tools and platforms.
Creative thinker with a passion for innovation and continuous improvement.