Social Media Executive

As a Social Media Executive at ABCDEF123, you will play a critical role in shaping and enhancing our online presence. You will be responsible for developing and executing social media strategies that align with our business goals. With at least five years of experience, you will oversee a team of four individuals, guiding them in creating compelling content, managing social media campaigns, and analyzing performance metrics to ensure profitability. Your leadership will be vital in fostering a dynamic environment where creativity and strategy intertwine, ultimately driving engagement and sales through effective social media initiatives.
Responsibilities

Develop and implement comprehensive social media strategies that align with the company's objectives and marketing goals.
Oversee the creation of engaging content, including text, images, and videos, to promote brand awareness and drive customer engagement.
Manage a team of four social media specialists, providing guidance, training, and performance feedback to enhance their skills and productivity.
Analyze social media metrics and performance data to evaluate the effectiveness of campaigns and adjust strategies as needed to ensure profitability.
Collaborate with cross-functional teams, including marketing, sales, and customer service, to create cohesive campaigns that contribute to business growth.
Stay updated on industry trends, social media tools, and best practices to innovate and optimize our approach to online engagement.
Monitor and respond to customer inquiries and comments on social media platforms in a timely and professional manner.
Manage social media advertising budgets and ensure that campaigns are effectively targeted to achieve maximum return on investment.
Create and maintain a content calendar to ensure consistent and timely posting across all social media channels.
Encourage team collaboration and brainstorm new ideas for campaigns, promotions, and events to keep our brand relevant in the digital landscape.