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Digital Marketing Manager

We are seeking a highly skilled and experienced Digital Marketing Manager to lead our online marketing efforts, manage web development projects, and oversee social media accounts. The ideal candidate is innovative, data-driven, and has a proven track record of running paid advertising campaigns that deliver results.

Key Responsibilities:

Paid Advertising:
- Plan, execute, and optimize paid campaigns across platforms such as Google Ads, Facebook Ads, and Instagram Ads.
- Monitor campaign performance, manage budgets, and adjust strategies to achieve maximum ROI.
- Conduct keyword research and audience targeting to improve ad relevance and conversion rates..
Social Media Management:
- Oversee social media accounts, creating engaging content that aligns with brand identity and marketing goals.
- Schedule posts, engage with followers, and monitor social media analytics to boost engagement and reach.
- Stay current with trends to implement innovative social media strategies.
Analytics & Reporting:
- Track and analyze campaign performance using tools like Google Analytics and social media insights.
- Prepare detailed reports with actionable recommendations to improve future strategies.
Strategy Development:
- Develop comprehensive digital marketing strategies to achieve business objectives.
- Stay updated with the latest trends, tools, and technologies in digital marketing and web development.
- Identify opportunities for growth and propose creative solutions to challenges.

Qualifications:

Proven experience in digital marketing, paid advertising, and web development.
Strong understanding of SEO, SEM, and website analytics.
Proficiency in tools like Google Ads, Facebook Ads Manager, Google Analytics, and CMS platforms (e.g., WordPress, Shopify).
Excellent project management and organizational skills.
Strong analytical and creative thinking abilities.
Ability to work independently and as part of a team to meet deadlines and achieve goals.
A degree in Marketing, IT, Business, or a related field is preferred.