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Digital Marketing Specialist

The Pentagon Foods Pakistan Pvt Ltd

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Job Requirements:

Researching industry trends and consumer behaviour to generate ideas for fresh, relevant, and timely content that will drive engagement.
Collaborating with the marketing and design teams to ensure that all content is on-brand and consistent with PFG Group messaging and visual identity.
Analysing social media metrics and using data-driven insights to optimize content performance and identify areas for improvement.
Staying up to date with emerging social media trends and best practices and recommending new strategies to keep the company ahead of the curve.
Aid the marketing team in day-to-day publishing on social media.
Leverage audience insights, personas, keyword research, messaging themes, competitive information, and analytics to develop engaging content for email, web, social, digital campaigns, video, etc. that supports sales and marketing initiatives.
Track social media engagement and results with weekly/monthly social media reports.
Support photography shoots and editing for use internally and externally.

What we expect from our ideal candidates:

A degree qualification – preferably in Business Administration or relevant qualification
Excellent communication skills
Someone can think ahead.
Put together plans for events such as - open days, Christmas etc.
Have a thorough understanding of current trends on TIK TOK, INSTA, FB etc.
Excellent knowledge of all social media platforms
Must have the knowledge MS office, Photoshop and Canva.
Ability to manage & organise own workload and think creatively.

Experience:

Digital marketing: 2 years (required)

Social media: 2 years (required)

Job Types: Full-time