概要

Dynamic and results-driven professional with a proven track record in content strategy, copywriting, and team leadership. Experienced in managing and trainning content teams, developing comprehensive content strategies, and creating compelling content across various digital platforms. Seeking to leverage 6 years of experience and expertise to contribute to the success of a forward-thinking organization. My goal is to be at the forefront of content innovation. I want to explore new avenues, experiment with emerging formats, and leverage data-driven insights to develop cutting-edge content marketing strategies that drive brand awareness, engagement, and conversions.

工作经历

公司标识
Content Marketing Strategist | Copywriter
MarsHub Co. LTD
Jan 2022 - 代表 | Lahore, Pakistan


Develop and implement content strategies aligned with business objectives and target audience preferences.
Write and edit high-quality content for blogs, website pages, social media, and other digital channels.
Conduct thorough research to gather insights, identify trends, and stay updated with industry best practices.
Collaborate with cross-functional Chinese team including marketing, design, and SEO to ensure content effectiveness and alignment with brand guidelines.
Optimize content for SEO, user experience, and conversion rates, utilizing relevant keywords, meta tags, and CTAs.
Analyze content performance metrics using tools like Google Analytics, SEMrush, or Ahrefs, and recommendations for continuous improvement.
Manage content calendars, editorial schedules, and workflows to ensure timely delivery and consistency across platforms.
Create compelling press releases, case studies, ebooks, and other promotional materials to enhance brand visibility and credibility.

公司标识
Tech Content Writer / Copywiter
AmeriTech Digital
Jan 2021 - Dec 2021 | Lahore, Pakistan


Created front-facing content, including web copies, ads copies, taglines, landing pages & social media posts.
Collaborated with creative teams to brainstorm new promotions, products, and marketing strategies.
Showed the ability to plan and execute multiple projects and campaigns across various platforms, including social media, direct mail, blogs, SEO marketing, web content, physical copy, long-form sales, and video scripts.
Conducted primary and secondary research on products and strategies.
Ability to understand an existing voice and improve upon existing copy.
Continually developed attention to detail through writing and editing of team projects.

公司标识
SEO Content Writer/ Social Media Executive
Holistic Technologies
May 2020 - Jan 2021 | Lahore, Pakistan



Develop SEO-friendly content for onsite and offsite articles on a regular basis and promote the content on different social platforms.


Manage social media pages of the company and compose catchy content for social media posts.


Assist the designers in creating attractive images and info-graphics for social media, blog content, and website. 


Carry out the complete audit of the website and led the web development team in developing a more responsive and SEO-friendly website. 


Conduct the editing and proofreading of content created of blogs and marketing copy.

公司标识
Technical Content Writer
NextAge Technologies
Jun 2019 - May 2020 | Lahore, Pakistan



Compose and publish content on the website blog, and manage editorial calendar regularly, as well as promote the content on various social platforms.


Develop an understanding of the audience, and conduct a thorough competitors analysis to strategize Facebook campaigns and improve digital marketing outcomes.


Write and update content for the website, and assist designers & junior content writers to create landing pages to offer discounts on special occasions. 


Lead the development of info-graphics, images and graphics for social media, websites and blogs.


Create SEO-friendly content for the company's website and blog, in a periodic manner. 


Carry out proofreading and editing operations of previously published content to ensure high-performance standards. 

公司标识
Content Writer & Research Analyst
Value Business Solutions
Sep 2017 - Jun 2019 | Lahore, Pakistan



Developed quality content for the employer while adhering to client specifications and requirements. 


Content to be developed included articles, blog posts, product descriptions, website content, and landing pages content.


Performed proofreading and editing for new content before getting published on any platform. 


Played a key role in proposing marketing plans and strategies to drive organizational profitability and growth.

公司标识
Content Writing & Digital Marketing Internship
Plan9 at Arfa Software Technologies
Apr 2016 - Jun 2016 | Lahore, Pakistan


Gained Understanding of Digital Content deveopment and Social media Marketing.
Accured Good Knowledge of branding and product development.
Worded On Wordpress as Website builing and blogging platform.

学历

Virtual University of Pakistan
学士, 技术学士, BS information technology (Hons)‎
web development, Marketing, Business Administration
CGPA 3.5/4
2017
Queen Mary College
中级/A级, , ‎
Computer Science
所占比重 80%
2013

技能

熟练 Content Marketing Strategist
熟练 Content Writing
熟练 Onsite Blog Management
熟练 SEO-Friendly Content
熟练 Social Media Content Development
熟练 Technical Writing
熟练 كتابة الإعلانات لكبار المسئولين الاقتصاديين
熟练 WordPress

语言

熟练 英语