Team Lead: Responsible for developing and executing marketing strategies to promote the company's services within the fintech, crypto, custody, and clearing sectors. Content Marketing: Develop a comprehensive content marketing plan that includes a variety of content types such as blog posts, whitepapers, ebooks, and videos. Email Marketing: Create and execute targeted email marketing campaigns that nurture leads and provide valuable information to existing customers. Social Media Advertising Compliance: Ensure all social media advertising campaigns comply with industry regulations, particularly in the fintech and crypto sectors. Strategic Partnerships with US Media Vendors: Collaborate with US media vendors within the fintech and crypto sectors to enhance company's reach and credibility. A/B Testing: Continuously test different content formats, posting times, and messaging to optimize social media strategy. Video Content: Invest in creating engaging video content, including explainer videos, product demos, and customer testimonials. Live Streaming and Webinars: Host live-streaming sessions and webinars on platforms like Instagram, Facebook Live and LinkedIn Live. Influencer Partnerships: Collaborating with influencers in the fintech and crypto space to amplify reach in the US region. Customer Relationship Management (CRM): Implement and maintain a CRM system to manage customer relationships effectively. Keyword Research and Website Optimization: Conduct thorough keyword research to identify opportunities for optimizing website's content. Off-Page SEO: Implement off-page SEO strategies to improve website's search engine rankings through highquality backlinks, outreach, partnerships, and content marketing. Community Engagement: Engage with the audience on platforms like Quora, Reddit, Facebook groups, and LinkedIn to build brand awareness and trust especially in fintech sector. Digital Marketing Campaigns: Develop and execute digital marketing campaigns for client accounts across various channels, including advertising, email marketing, SEO, social media, display advertising, and mobile advertising

Lead the content marketing team to create suitable content for each stage of a customer’s digital journey for varied mediums.
Strategizing and managing digital performance marketing channels including Paid Search, Performance Display, remarketing, prospecting, Paid Social (Facebook, IG, Tiktok Twitter, LinkedIn, etc.), and e-mail marketing.
Lead the social media presence of Imarat, Imarat Residences, Amazon Mall, Graanic, Jade, China Town Cafe, Florence Galleria, and all brands come under the umbrella of Amazon Mall.
Work with the other teams to ensure landing pages are effectively optimized for all PPC campaigns.
Measure and report performance of all digital marketing campaigns and against KPIs on monthly basis.
Owning and leading specific workstreams within the campaign - such as Point of sale materials, visual displays, social assets, and platform partner activations that aid the promotion and marketing of products.
Monitor the external dialogue and image of Graana/Imarat and its umbrella brands in earned media.
Responsible for the overall briefing and validation of TVC and Digital film campaigns. ( Digitally Lead the Virtual Launch of Imarat Residences and Agency 21 Brand Launch).
Creating eye-catching headlines, and expertly crafting copy that drives reader retention and conversions for Imarat umbrella brands.
Serving as the focal point for Imarat digital CSR initiatives while building strong, quality relations with key stakeholders such as policymakers and key government representatives, business partners, and potential clients. Creating partnerships with PR, media agencies, and external vendors to enhance Imarat visibility.
Handle and monitor all online marketing tools such as Google AdWords, Facebook Ads Manager, LinkedIn Ads Manager, Google Analytics, Google Tag Manager, etc. to ensure the best ROI on Facebook, Google, and other digital channels ads.
Monitoring paid campaigns on regular basis and optimizing them when needed.
Developing creative briefs and guiding creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets.
Managing inbound assets (Website and Graana App) for social listening and responding to the voice of the customer.
Drive activation, retention, and advocacy initiatives to increase the active consumer database.
Serve as media crisis management (security issues, campaign failures, etc.) and respond quickly to draft statements.

Created digital content for social pages, websites, and other affiliated microsites, and provided proofreading assistance. Debugged website issues in collaboration with the IT department or relevant vendors.
Handle both Front-end and Backend WordPress tasks.
Prepared well-structured blogs, case studies, news pieces, and other content writeups.
Monitored site traffic and helps scale site capacity to meet traffic demands and performance expectations.
Act as an advocate for each client in social media spaces, engaging in dialogues and answering questions where appropriate. Developed and execute 360-degree digital marketing campaigns. Run optimized Ads on Google and Fb to increase brand awareness. Scrutinized campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO, and social advertising campaigns.
Managed Marketing collaterals, e-books, and storytelling content on an ongoing basis, to attract site visitors, nurture leads and keep existing customers engaged.
Responsible for social listening to proactively monitor any news circulating to media which include: Reddit, Capterra, Creative Pro, Medium, Ecwid, Webflow, The Web retailer, Quora, Buzzsumo, Appsumo
Analyzed web analytics through Google Analytics and Twak.to Strategically developed partnerships to drive brand CSR awareness. Planned, organized, and managed brand awareness events.

Collaborated with graphic designers, and web specialists to create successful niche marketing campaigns.
Initiated Gel cushion shoe pad product-line of 2020.
Developed marketing and communications materials, including press releases, blog posts, and social media content.
Tracked analytics and reports detailing successes and failures of communications campaigns.
Maintained digital media archives including photos and videos. Responded to media inquiries and performed media outreach to achieve brand placement in publications.
Collaborated with management to develop and implement an effective communications strategy based on the target audience. Conducted interviews with niche audiences.
Participated in the ongoing maintenance of the branch’s online presence, including writing creative stories and content management.
Conducted ATL and BTL marketing activities.