-Responsible for business and operational results in the Territory / markets.-Leading and rationalizing distribution operations.-Leading the business with monthly turnover of more than PKR 100 Million.-Drive and manage a long term relationship with the Trade on basis of their disposition towards BAT and their capabilities to actively sell our brands in their outlets.-Emphasis on Retailer’s advocacy towards BAT brands.-Actively monitor and execute Top Traders focused activities in the Territory, capitalizing the significant share of market and enhancing visibility.-Execute the instore merchandising by making the merchandising solutions available at the priority outlets and thus continuously improving the availability & quality of retail touch points.-Monitor brand availability on shelf and in stock and take corrective action if agreed targets are not being maintained. If there are persistent shortfalls report to Area Manager.-Increase brand accessibility and visibility to consumers by selling the benefits of temporary counter and floor displays.-New Product Initiatives (Modern Oral) in Territories in collboration with the central team, devising plans and executions in line with BAT strategy.-Effectively utilizing the Sales Automation systems & Distribution diagnostics analysis to further enhance the business operations efficacy.

Plan & implement a brand activation plan for current brands and New product initiatives in order to drive consumer pull and awarenessExecution of campaigns across all conventional & non-conventional channels, Tourist activations, satisfying consumer momentsPlan Festivals/ Melas with collaboration of different vendors and customersCompetitor analysisAssist with Digital campaigns when necessary1-2-1 consumer engagement and advocating the brands via different tools of communicationsee less

Sales operations, Territory management, Marketing communications, Brand awareness, competition analysis, key accounts management, Trade marketing.

Sales operations, Territory management, Marketing communications, Brand awareness, Trade marketing.

Marketing communications, Consumer dialogue through retail CDR, Brand activations (BTL)