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概要
As a dynamic and growth-oriented sales and trade marketing professional, I bring a wealth of experience in crafting and executing successful strategies that drive revenue growth and increase market share across diverse industries, including FMCG, advertising, steel, and IT. My approach is rooted in comprehensive market research, analysis, and competitor assessment, allowing me to develop and implement promotional strategies that enhance brand visibility and market penetration.
I have a proven track record of leveraging SAP to streamline financial operations, manage ledgers, and facilitate customer payments, which has been crucial in maintaining strong financial relations with clients. My expertise extends to expanding market presence, as evidenced by my ability to increase brand visibility by 40% through targeted initiatives and market mapping across 200 shops. My success is underscored by my consistent delivery of measurable outcomes and exceeding expectations in dynamic and competitive environments.
Throughout my career, I have achieved significant milestones, such as enhancing sales growth and market presence at Amreli Steels by onboarding new primary customers and engaging secondary stakeholders. My strategic approach in analyzing the ROI of primary customers has been instrumental in identifying the most profitable clients, leading to strategic growth. Notably, I exceeded sales targets by 110% in FY24 through the execution of effective sales plans and campaigns that set a benchmark for excellence.
I am passionate about building and nurturing relationships, as demonstrated by my work in the advertising sector with Print Solutions, where I expanded the client base by addressing specific needs with innovative marketing and POSM solutions. I take pride in my role in managing key accounts such as P&G, IGLOO, and Olpers, where I drive business growth through effective team coordination and strategic partnerships. My dedication to enhancing customer engagement and satisfaction was also highlighted at the National Retailers Award 2023, where my cohesive marketing strategies and cross-departmental coordination were recognized.
项目
工作经历
Sales And Marketing officer
Increase brand awareness within an assigned territory by conducting surveys to understand customer needs and meet company expectations. Render a keen eye for detail to manage the collection of receivables in exceptional cases. Adhere to travel plans by visiting the assigned territory and monitoring competitors' sales activities for optimal coverage. Create annual and quarterly plans for market development activities in line with DSM & RSM directives to ensure strategic growth.
Key Accomplishments
Achieved overall sales objectives by driving identified initiatives in the zone and executing key initiatives at the zonal level in market development, distribution expansion, and sales operations.
Succeeded in exceeding sales targets by persuading primary customers within an assigned territory to purchase company products through effective persuasion and strategic efforts.
Attained a 10% increase in product availability and visibility at primary and secondary customer outlets.
Business Development Officer
Established robust relationships with existing client portfolios through regular visits, presented proposals, and gained insights into client needs to improve portfolio engagement. Enhanced sales optimization and team performance by creating and maintaining CRM records, reports, and opportunities.
Key Accomplishments
Established new sales leads by pitching products to potential clients via email, social media, or phone, setting up meetings for effective engagement and revenue growth.
Met 90-100% of sales quota by identifying profitable leads for account growth and conducting 25-35 daily outbound cold calls to corporate Senior and C-level executives.
Marketing Executive
Trained and managed a high-performing team of five sales representatives to achieve monthly business targets.
Ensured product availability and visibility in all outlets by executing BTL activities according to outlet classification.
Identified new revenue opportunities by cultivating strong relations with existing client portfolios and key accounts.
