I am an accomplished and growth-focused professional with a proven track record in marketing and sales management. With expertise in brand management, branch management, marketing management, copywriting, and B2B sales, I have successfully led strategic marketing initiatives and creative operations to drive brand awareness, customer engagement, and revenue growth. My experience includes developing and implementing innovative brand strategies, launching new products, and managing integrated campaigns to achieve business objectives.
Throughout my career, I have consistently exceeded sales targets, fostered strong client relationships, and optimized brand visibility in highly competitive markets. I possess strong leadership skills and have effectively managed cross-functional teams to achieve objectives and drive business growth. With a keen eye for market trends and consumer insights, I excel in conducting thorough research, understanding client requirements, and translating complex ideas into concise and impactful messaging.
I am skilled in various aspects of marketing and sales, including social media marketing, product development, public relations, content development, and copywriting. I have a strong ability to adapt my writing style to different industries and formats, whether it be web, print, or social media. Additionally, I have experience in restaurant set-up and management, research and development, B2B and B2C sales development, market research, strategic planning and analysis, and procurement.
If you are seeking a dynamic and results-driven marketing and sales professional with a diverse skill set and a passion for driving business growth, I am confident in my ability to make a positive impact. Let's connect and explore how my expertise in marketing and sales management, along with my strong communication and leadership skills, can contribute to your organization's success.
Create a target market strategy by conducting market research and analyzing consumer insights. Examine the quality of all prepared products as per the market demand. Align pricing strategy with the target market's preferences and the product's value proposition. Deliver a comprehensive analysis of the company's general and specific marketing requirements. Formulate and present an effective marketing channel set and budget to the CEO for alignment and approval. Actively participate in B2B sales initiatives to develop sales channels and schedules.
Identified areas of improvement and conducted regular training sessions for new sales personnel across multiple branches that improved overall efficiency.
Developed a strategic grid for new sales personnel, outlining areas of high priority and indicating niches to focus maximum efforts on, resulting in optimized sales targeting and improved overall sales performance.
Developed a comprehensive master Excel database, enabling sales personnel to track and report sales activities with a detailed timeline and search functionality.
Successfully designed an employee training PDF file to streamline the training process, ensuring quick and optimal outcomes for new hires.
Established a dedicated half-hour slot for general sales discussions, fostering an environment of continuous learning and knowledge sharing among the sales team.
Achieved successful market entry and increased sales by executing a comprehensive brand launch plan.
Attained exceptional results by successfully acquiring new clients worth over 4 Lakhs within a single month.
Rendered a keen eye for detail to perform R&D and benchmarking in the product development process. Executed effective pricing strategies to achieve optimal price matching within the market. Conducted thorough market research to identify and target the most suitable audience for advertising campaigns. Designed standard operating procedures to streamline operations and. Ensured alignment of staff training programs with the company's core values, fostering a cohesive and dedicated workforce.
Cultivated a strong brand identity for the restaurant & products to enhance customer loyalty from the beginning.
Crafted a compelling brand image to attract and grow the target customer base, while eliminating the need for extensive advertising efforts.
Set a benchmark of excellence by attaining exceptional sales performance of nearly 12 Lakhs in a single month, despite operating within a challenging market and facing significant budget constraints.
Created compelling program advertisements and informative content for client meetings to convey key information and engage the target audience. Assumed and maintained liability for preparing various creative copies related to advertisement and employee education content.
Excelled in handling over 1000 calls and achieving a remarkable track record of 100% client satisfaction through impactful indoor and outdoor meetings, follow-up calls, and inbound inquiries.
Produced and optimized website content for various programs to improve user experience and engagement.
Established and strengthened long-term working relations with clients and vendors to ensure loyalty. Fostered and maintained valuable customer relationships through proactive cold calling, responsive email communication, and personalized visits. Created a comprehensive master Excel file accessible to all employees to enable efficient search of product prices tailored exclusively to specific clients.
Accomplished operational objectives through efficient stock level control, scheduling optimization, streamlined procedures, and comprehensive incident and performance reporting.
Utilized exceptional interpersonal and communication skills to effectively collect outstanding payments from corporate clients, ensuring timely receipt of due cash.
Led strategic and analytical initiatives to oversee core in-store and outdoor activities, enhancing Standard Operating Procedures, and aligning services with company objectives and values.
Recovered three key lost clients, resulting in a substantial increase of over 19,03,290 rupees in monthly sales.
Cultivated robust partnerships with both clients and vendors to optimize the end-to-end supply chain process.
Guaranteed professionalism, optimum customer satisfaction, and sales growth through CRM utilization, prompt response to customer needs, and adherence to service standards.
Played a vital role in creating sales forecasts by using historical data to acquire new customers.