概要

A Senior Digital Marketing Executive at a creative agency with 3 years of Marketing, Advertising, and Agency experience. I am consistently involved in driving conversions and increasing brand awareness for various national and multinational clients by creating ROI-based digital marketing strategies for them. Skilled in content writing, copywriting, strategy building, social media management, project handling, and client management.

工作经历

公司标识
Assistant Brand Manager
Shield Corporation Limited
May 2022 - 代表 | Karachi, Pakistan


Create strategies to promote and increase brand exposure and sales.
Analyze competitor activities and accomplish monthly targets through analyzing brand performance.
Conduct frequent market visits followed by sharing the insights with an actionable plan.
Coordinate with all the agencies and stakeholders for the execution of marketing campaigns.
Create a monthly brand activity calendar and ensure that it is executed timely.
Involved in the process of product development, pricing and positioning.

公司标识
Assistant Brand Manager
Zeen by Cambridge
Apr 2021 - May 2022 | Karachi, Pakistan


Plan, budget and execute creative marketing campaigns.
Collaborate with retail, design, product onboarding, and other teams to achieve brand objectives.
Measure and analyze the performance of digital marketing efforts using analytical tools.
Monitor and analyze competition and market trends.
Align creative and content direction for traditional and digital activities.
Analyze brand performance and sales and take corrective actions.
Oversee seasonal photoshoots, branding material, and creative briefs.
Create social media calendar and get it executed timely.
Handling sponsorship proposals, corporate deals, and collaboration with influencers to build a roadmap for consumer engagement and brand advocacy.

公司标识
Community Manager
Jagah Online
Nov 2020 - Apr 2021 | Karachi, Pakistan


Develop, implement, and manage social media marketing strategies, as well as measure their success.
Working with content writers to develop engaging content.
Handling and monitoring social media communication.
Utilize analytics and other measurement tools to provide reports on engagement metrics, and continually find ways to improve them.
Pitch ideas, organize offline events and leverage them to drive engagement on online platforms.
Outreaching for brand awareness.
Stay up to date with the latest social media trends.

公司标识
Senior Digital Marketing Executive
Digital Eggheads
Jan 2018 - Nov 2020 | Karachi, Pakistan


Planning, strategizing and targeting marketing campaigns to achieve the brand objective.
Paid marketing on LinkedIn, YouTube, GDN, Facebook, and Instagram.
Community management.
Track online campaigns, prepare KPI reports, and suggest corrective measures for current and future campaigns.
Copywriting and blog writing.
Coordinate with clients on new product launch plans.
Prepare pitch proposals for potential clients.
Collaborated with SEO and design team to deliver results effectively.
Design, schedule, and track key metrics for SMS and email marketing campaigns.
Manage website development projects.
Maintain a positive relationship with clients and attend monthly meetings discussing current performance and plans.
Train and manage all the subordinates and interns to ensure timely and effective delivery of work.

公司标识
Marketing Intern
The Brand Consultants
Aug 2017 - Oct 2017 | Karachi, Pakistan

- Moderating social media pages.- Event planning and execution.- Developing and maintaining sales proposals and managing collateral.- Coordinating with clients and building the brand value of TBC.

学历

Institute of Business Management (IoBM)
硕士, 工商管理硕士学位, ‎
Marketing And Media Management
CGPA 3.3/4
2022
DHA Suffa University Karachi
学士, 工商管理学士学位, ‎
Business Administration
CGPA 3.5/4
2017
DHA College for Women
中级/A级, , ‎
Commerce
2013

技能

熟练 Caption Translation
中级 Content Writing
熟练 Cooordination Skills
熟练 Digital Advertising
熟练 Google Analytics
熟练 Relationship Management

语言

熟练 英语

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