Achieve bottom-line results by introducing a new product segment: agriculture tires. Serve as the Sales Head-South and direct the full-cycle business planning and management, such as budgeting, target planning, and forecasting to drive business development initiatives. Design and execute effective strategies to achieve annual performance goals for Sindh and Baluchistan regions. Identify and resolve dealer issues per company policy to meet the interests of both partners. Direct successful collaboration in tire and tube product development in alignment with market and customer demands. Render a keen eye for detail to oversee and recover credit collections from dealers within the deadlines. Maintain optimal dealer stock levels to meet market demands. Design and implement BTL activities in the region to achieve business objectives. Expertly utilize market intelligence to assess competitor activities/incentives, and achieve regional business growth.
Key Accomplishments

Surpassed sales and growth targets by developing and expanding the distribution and dealer network.
Met annual targets for Rickshaw/LT/Farm/Tire, and Tube categories by executing effective strategies.
Significantly raised sales volumes through dealer network by managing business development functions.
Set a benchmark of excellence by managing a sales portfolio of PKR 4.1B in 2023 compared to 2022.
Attained a 52% rise in sales revenue in 2023 compared to the prior year by optimizing sales channel networks.

Played an integral role in managing credit collection from dealers within deadlines, maintaining aging within limits, and ensuring ample stock availability to meet market demands. Developed and executed effective strategies to achieve pre-defined annual targets of Sindh, South Punjab, and Baluchistan region.
Key Accomplishments

Achieved increased sales volumes while supervising business development functions, optimizing dealer networks, and driving successful outcomes.
Attained business growth by overseeing regional competition activities and implementing strategic schemes through effective utilization of market intelligence.
Expanded regional dealer network through new appointments to enhance market reach and drive business growth.
Accomplished an annual target value of 979M in the tires and tubes category while demonstrating a remarkable 46% growth through dealer networks.

Led end-to-end business planning, such as budgeting, target planning, forecasting, and business development, and managing the sales target development process. Identified areas of improvement and conducted regular training sessions for the sales team that developed team competence to benefit the organization and improve work efficiency. Built synergies with the cross-functional department to administer overall coordination, functional management, and leadership of Sales Operation activities with cross-functional departments. Functioned in close collaboration with BTL agencies over plan and cost to complete tasks within budgets. Interacted with the sales team to determine dealers’ and distributors’ issues for smooth operations. Designed and merchandised strategically located branded shops in collaboration with dealers. Hold full accountability for overseeing all promotional activities at dealers’ locations in the region.
Key Accomplishments

Enhanced sales numbers and revenue by developing positive relationships with trade partners and building a conducive environment for business growth and success.
Achieved sales and business development targets through the strategic appointment and management of dealers and distributors within the region.
Streamlined and supervised business development functions of the organization to increase sales volumes through the general trade channels, including retail, wholesale, and key accounts.
Met annual target by selling 449,000 batteries while reaching a net average value target of Rs. 6500 per battery.
Delivered an 18% growth by developing and enhancing dealer networks.

Led a team of highly skilled sales professionals and improved team and distributor skills through a training needs assessment process to accomplish all assigned objectives through strict conformance to business policies. Strengthened long-term working relations with distributors and key accounts (wholesalers) by deploying a sales management system (ERP). Met primary and secondary sales targets as well as elevated availability of ZIC products by overseeing distributors in the region.
Key Accomplishments

Expanded sales volumes by tapping into new market segments and ensuring product availability at retail and wholesale levels to improve business development functions.
Boosted retail business and achieved a remarkable 46% sales volume growth compared to 2015.
Renowned for meeting predefined monthly and annual sales targets, including sales volume from 435K to 1M liters for ZIC, such as diesel, gasoline, and motorcycle oil categories in the region.
Built and increased distribution channel from 10 to 24 distributors in the South Region by executing annual sales and distribution plans.

Achieved monthly/yearly targets by educating and leading the sales team and maximizing brand awareness through the implementation of diverse promotional schemes.
Guaranteed product availability via extensive coverage and visibility across general trade and key accounts that amplified market presence and sales.
Transformed conventional retail sales routes from spot sales to pre-selling to improve customer engagement.
Raised sales by establishing and overseeing modern trade channels, including large/small super stores, beverage vendors, general stores, pan shops, and the HoReCa segment.
Maximized market penetration and enhanced distribution network efficiency by developing strategic partnerships with potential distributors.
Enhanced penetration of Coca-Cola and other brands at Modern and General Trade by prearranging and directing the RED (Right Execution Daily) project.
Attained the 2012 annual sales and distribution target of 550K resulting in an annual sales volume growth of 25%.