Managed an operational budget of PKR 2.2B with 38% increase in volume.
♦ Reduced annual turnover by 4% by implementing standardized value evaluations for staff, monitoring increase in regional customer buckets and introducing performance-based-promotions for branch managers.
♦ Improved annual inventory turnover by 1% by analyzing and understanding customer buying behavior on seasonal offers and by ensuring well-planned and well-timed product launches for new customers.
♦ Business Expansion Project: Led expansion of 13 new outlets in a previously untapped territory in record 1.5 years. Managed a team of 250 people to establish a strong regional base and reduce export reliance for parent organization.
♦ Improved regional customer base by 76% by analyzing and evaluating customer data for 0.2M customers, implementing door-to-door marketing, and leveraging extensive visual merchandising and cross-selling strategies to increase brand awareness.
♦ Gained recognition for exceptional customer service by organizing and managing monthly product knowledge sessions for sales staff and assigning product specialists to reduce customer complaints in core territories.
♦ Increased annual regional profit by 15% by consolidating retail networks, effectively directing staff to high-paying locations, and introducing region-based-inventory

Managed an operational budget of PKR 2.2B with 38% increase in volume and lead Interior Sindh and Baluchistan and Multan Regions
♦ Reduced annual turnover by 4% by implementing standardized value evaluations for staff, monitoring increase in regional customer buckets and introducing performance-based-promotions for branch managers.
♦ Improved annual inventory turnover by 1% by analyzing and understanding customer buying behavior on seasonal offers and by ensuring well-planned and well-timed product launches for new customers.
♦ Business Expansion Project: Led expansion of 13 new outlets in a previously untapped territory in record 1.5 years. Managed a team of 250 people to establish a strong regional base and reduce export reliance for parent organization.
♦ Improved regional customer base by 76% by analyzing and evaluating customer data for 0.2M customers, implementing door-to-door marketing, and leveraging extensive visual merchandising and cross-selling strategies to increase brand awareness.
♦ Gained recognition for exceptional customer service by organizing and managing monthly product knowledge sessions for sales staff and assigning product specialists to reduce customer complaints in core territories.
♦ Increased annual regional profit by 15% by consolidating retail networks, effectively directing staff to high-paying locations, and introducing region-based-inventory

Improved annual ROI by 1% by analyzing recurring market gaps, designing an effective route-to-market sales strategy, and reducing low profit distributor share to record 357 distributors country-wide.
♦ Secured 30% profit on annual budget by streamlining quarterly sales and marketing cycles, redefining key departmental roles, and ensuring on-time deployment of critical distributor supplies.
♦ Reduced damage complaints by 7% by implementing a standard communication plan for more than 400 TSEs, redirecting stock share to key distributors, and assisting sales team in effective shop handling in weak territories.

Managed capacity building activities for a team of 60 sales representatives, managers, and executives by developing yearly performance cycles and by assisting team members in field training exercises.
♦ Improved in-store merchandising share by 20% for a PKR 20 M budget by conducting market evaluation surveys, designing a targeted marketing campaign, and revamping specialized brand outlets.
♦ Exceeded target market share by record 8% in 1 year by strengthening product visibility at weaker distribution routes, collaborating with local vendors in unsecure territories, and forming lucrative partnerships with top-volume retail markets.
♦ Secured 15% profit on PKR 10 M operational budget by coordinating with supply chain managers for logistical support, conducting monthly maintenance checks for ghost costs, and reducing overall staffing budgets.

Improved sales share for a failing territory by 20% by negotiating cutting-edge supply agreements with distributors, initiating brand promotion strategies on weak sales routes, and strengthening regional DSR number.
♦ Increased brand visibility on retail and whole sale by 60% by launching yearly customer engagement activities, providing merchandizing support for critical customer outlets, and leading priority based sales on both urban and rural routes.
♦ Managed an area sales volume of PKR 340 M sticks annually in a closely competitive market; launched 3 new product brands in record 1 year.

Successfully converted 100 key accounts with annual growth of 35% by leveraging direct marketing plans at top-volume outlets and by improving visual merchandising strategies to build strong customer networks.
♦ Increased revenue by 15% for a failing territory by reorganizing supply routes, increasing product share at mixed outlets and securing exclusive brand promotion channels at key locations.
♦ Led an annual volume growth of 33% across 13 territories by signing exclusive sales agreements with HORECA vendors.