Day-to-day management of paid digital and social media advertising campaigns across Google, Facebook, Instagram, LinkedIn, and Snapchat.
Developed the overall funnel strategy to ensure both the ad account and website are optimized.
Created custom audiences and lookalike audiences to optimize and scale campaigns.
Close collaboration with brand and design teams to assess and improve advertising performance.

 Oversaw P & L, strategic planning, business development, sales forecasting, marketing, pricing, training and hiring of personnel for all channels in Lahore & Karachi.
 Expert in developing E-commerce business models, Partnerships, Opportunities & Solutions
 Responsible for site analytics and testing to drive growth for ecommerce KPIs
 Designed online retail merchandising strategies.
 Initiated and implemented product hunt launch strategies.
 Supervised all brands activities, including seminars, training events and joint marketing.
 Participated in strategic planning process for channel marketing program.
 Created reengineering plan to implement standards without interrupting operations.
 Planned and implemented day to day operations and automated them within six months.
 Managed all technical support provided to end customers.
 Developed and implemented customer retention strategy.
 Re-engineered all processes to make them more efficient and effective.
 Controlled and directed operations and budget from 2015 to present.
 Hired all personnel and oversaw 25 employees; achieved zero turnover rate in personnel.

- Incubated at Plan9 with Babyplanet.pk
- Completed Incubation cycle and graduated
- Accelerated to PlanX with Babyplanet.pk
- Successfully completed the cycle and graduated

Partnered with 100+ National & Multinational brands and maintained corporate relations.
Forecast future trends and orient strategies to capture maximum benefits.
Proposed marketing strategy ideas to optimize the targeting of customers.
Identified \"bottlenecks\" and implemented new and improved processes and policies.
Motivated team members and staff to exceptional performance.

 Launched a social program ‘Blood Collection’ and hired a team of 15-20 motivated souls.
 Partnered with Universities and local administration for maximum availability of donors.
 Planned and implemented more than 50 blood donation camps in universities/colleges and local areas of city.
 Participated in fund raising campaigns.

 Conducted Training Need Assessment (TNA) for the year 2013-2014
 Major components were Functional needs and Behavioral needs

 4-week internship program
 A brief introduction to all departments and day to day operations

I once used to sell the mobile connections in the UK market.