概要

9 years extensive experience of working in marketing & sales in B2B and B2C ( FMCG, Textile, Fashion-Lifestyle & Corporate ) environment. I have excellent communication skills with qualifications. I am an enthusiastic person who is always keen to learn new developments and market innovations, keeping myself abreast with the demands of the competitive market.

项目

Sateen Covid AD
Sateen DVC Ushna & Adeel
Sateen DVC Ushna & Mikal

工作经历

公司标识
Brand & Marketing Manager
Ihsan sons pvt ltd
Sep 2019 - 代表 | Lahore, Pakistan


Managing all marketing and brand strategies for the company and activities. 
Prepared launch plans for XtraKleen Hand sanitizer, Wet wipes and other new SKUs.
Supervise, support and execute the campaign 'Tissue Nahi Wipe' starring Mikal Zulfiqar, Ushna Shah & Adeel Hashmi for SateenSoft.
Supervise, support and execute the campaign 'The special Essential' for SateenSoft.
Supervise, support and execute the campaign 'Just clean is not an option' starring Ahsan Khan. Mikal Zulfiqar & Ushna Shah for XtraKleen.
Plan new products like makeup removing wet wipes. 
Digital Branding (Videos, Content, Influencer Marketing, Digital Marketing)
Manage and refine digital material for Facebook, Instagram, Twitter and Linked-in.
Manage & handle all digital marketing, budget approvals and media buying.
Update Companys website and content. 
Prepare and manage overall marketing budget.
Managing Agencies, Vendors and team of six incumbents including content writer, social media coordinator, and graphic designers.
Creation and publication of all marketing materials, artworks, design, briefs as per brand guide lines.
Planning, implementing, supervise, design and lead Campaigns.
Design, Plan & Execute ATL/BTL Activities.
Manage and lead Product Shoots, producing PR and promotional videos, DVC/TVC.
Lead and brief Packaging Designs.

公司标识
Marketing,Brand & Communications Manager
Toni & Guy North Pakistan
Jan 2018 - May 2019 | Lahore, Pakistan

Managing all marketing and brand strategies for the company and activities.
Prepare and manage marketing budget.
Managing team of six incumbents including content writer, social media coordinator, and graphic designers.
Creation and publication of all marketing material.
Planning and implementing promotional campaigns.
Manage and refine digital material for Facebook, Instagram, Twitter and Linked-in.
Manage & handle all digital marketing.
Update Company’s website and content.
Managing Weekly Company’s News Circular.
Designing and Printing of brochures and souvenir.
Design, Plan & Execute BTL Activities.
Manage Shoots calendar,
Plan and execute fashion shows, launch events and shoots.
Designing and producing PR, articles, leaflets, publicity brochures and promotional videos.

公司标识
Marketing Mananger
Epic Consulting
Jan 2017 - Jan 2018 | Lahore, Pakistan

 Close coordination with clients for their operational services.
 Managing all marketing strategies for the company and activities within the marketing department.
 Managing team of five incumbents including content writer, social media coordinator, and graphic designers.
 Creation and publication of all marketing material.
 Planning and implementing promotional campaigns.
 Performed ongoing customer/market research and demographic calculations.
 Managing Weekly Company’s News Circular.
 Designing and Printing of broachers and souvenir.
 Design, Plan & Execute BTL Activities for clients.

公司标识
Corporate Account Manager
Abacus Consulting
Dec 2014 - Jan 2017 | Lahore, Pakistan

As one of the senior team member in the company my role spans managing Identifying and realizing client’s needs, create Business Presentations and Proposal Drafts for our clients for NPS and BPO and accomplish day to day retail activities.

 Responsible for going to qualified meetings, meeting decision makers, giving online demos of products and closing sales..
 Responsible for creating and building client relationships through information gathering.
 Conduct Customer Services training for Clients.
 Close coordination with clients for their operational services.
 Conduct seminars, conferences, and assist clients for BTL activities at their retail outlets.
 Successfully worked for following projects.

公司标识
Senior Marketing officer
Descon Engineering
Oct 2013 - Dec 2014 | Lahore, Pakistan

As a senior member of the team in the sales and marketing department, my role spans managing the initial department, operation & reporting to the General Manager & CEO. Interface daily with operations and client affairs divisions.
 Create Business Presentations and Proposal Drafts for our clients for inspection.
 Conduct Seminars, Conferences, and Training for in-house services.
 Create brand awareness via Social Media.
 Coordinate with all marketing activities for brand image.
 Social Marketing via social networks.
 Search Engine Optimization of our company's website.
 Marketing and strategies development for generating and maintaining organic reach on company's website and social media forums

公司标识
Sales & Training Coordinator
TUV Austria Bureau Of Inspection & Certification (Pvt) Ltd
Nov 2012 - Sep 2013 | Lahore, Pakistan

As handling the department in the company my role spans managing Identifying and realizing business opportunities, create Business Presentations and Proposal Drafts for our clients for ISO trainings and certifications, Research New Leads, qualify, and communicate through phone, email and social media along with Closing Deals and processing orders.
 Research new leads, qualify, and communicate through phone, email and meetings.
 Influence customer for ISO trainings and Certifications, give service and product information and price quotation.
 Closing deals and processing orders.
 Forward information by receiving and distributing communications, collecting and mailing correspondence, copying information.
 Marketing and strategies development for generating and maintaining organic reach on company's website and social media forums

公司标识
Inside Sales Executive
ROZEE.PK
Aug 2010 - Mar 2012 | Lahore, Pakistan

As being in the sales team my roles spans managing the clientele records, daily follow up with them in regards to the HR Tools and to sell them.
 Provide HR Services to Employers.
 Research new leads, qualify, and communicate through CRM software.
 Influence customer to buy HR Tools by following a prepared sale script to give service and product information and price quotation.
 Closing deals and processing orders.
 Providing pre and post-sales support to customers over emails and phone.
 Call new & existing employers in order to sell/up Sell ROZEE.PK products & services.

公司标识
Customer Care Representative
Ovex Technologies
Aug 2009 - Aug 2010 | Lahore, Pakistan

As being TSR/CSR my roles spans as customer service representative managing the clientele calls, solving their queries, answering their calls and daily follow up with them.
 Responding to customer inquiries, complains, questions, and suggestions as per defined process guidelines CRM software.
 Answer telephone calls from potential customers who have been solicited through advertisements.
 Maintain records of contacts, accounts and orders.
 Closing deals and processing orders.
 Keeping a track of sales, and keeping customers informed till their Product and Services are activated.

学历

Lahore College for Women University
硕士, , Masters in English Literature‎
2008

技能

熟练 Brand Advertising
熟练 Digital Content Creation
熟练 FMCG- Marketing Departments
熟练 Packaging
熟练 PR

语言

熟练 旁遮普语
熟练 乌尔都语
熟练 英语

推荐

简短自我描述
Wazeer Charan
Branch operation manager, MCB Bank Limited

Lubna has a unique combination of creativity, strong work ethic, and management skills.

Lubna 联系人

Wazeer Ali Charan
MCB Bank Limited
Muhammad Tanveer
Serena Hotels
Muhammad Faisal
MCB Bank Limited
Muhammad Bilal Ahmed
Freelance Pvt.