概要

As a Head of Customer Experience at SadaPay, I lead a team of managers, leads, and associates to deliver exceptional customer experience for our users. I collaborate with key stakeholders across Marketing, Product, and Operations to create and maintain a comprehensive Customer Experience plan that aligns with the company's mission and vision.


I have over five years of experience in the outsourcing/offshoring industry as a Quality Assurance Lead and Vendor Manager. I have developed and improved company quality standards, designed and shared monthly quality reports, and coordinated with cross-functional teams to bridge gaps between expectations and deliverables. I have also acquired multiple certifications in customer service, feedback, and conflict management, demonstrating my skills in customer insight, data analysis, root cause analysis, and communication.

工作经历

公司标识
Head of Customer Experience
SadaPay
Jun 2024 - 代表 | Lahore, Pakistan


Led comprehensive CX operations for multiple fintech products, including personal wallet, KYC workflows, business accounts, remittance, P2M, and invoicing.
Oversaw training and development of new managers, fostering leadership and enhancing team capabilities.
Led strategic initiatives to streamline operations, resulting in significant cost savings and improved service delivery.

公司标识
Senior Manager Customer Experience
SadaPay
Apr 2023 - Jun 2024 | Lahore, Pakistan


Collaborated with key stakeholders to develop and maintain a comprehensive Customer Experience plan, aligning with the company's mission and vision.
Worked closely with Marketing and Product teams to create an exceptional onboarding experience for users and design customer journeys.
Led a team of managers, leads & associates, providing training and guidance for day-to-day user interactions.
Documented our customer offering and communicated it effectively to relevant stakeholders.
Developed a roadmap to deliver exceptional customer experience, incorporating KPIs and metrics for success measurement.
Oversaw cross-functional aspects of the team's operations.
Demonstrated excellent communication, interpersonal, and collaboration skills with cross-functional teams and stakeholders.
Adopted a customer-centric mindset, striving to understand and meet customer needs and expectations.
Showcased strong leadership skills, inspiring and motivating the team to achieve outstanding results.
Proficiently handled people data, metrics, and provided valuable insights through analytics.
Implemented automation solutions to effectively manage support volume.
Leveraged AI to optimize team capacity.
Expanded the scope of the CX team by introducing new verticals.
Enhanced team performance and visibility through regular reporting.

公司标识
Quality Manager
SadaPay
Sep 2022 - Apr 2023 | Lahore, Pakistan


Ensured adherence of Quality Analysts to established guidelines.
Coordinated with cross-functional teams to bridge gaps between expectations and deliverables.
Upheld the highest standards of customer empathy, communication tone, and issue resolution responsiveness within the customer experience function.
Oversaw rollout and delivery of updates to CX teams.
Designed, implemented, and improved company quality standards.
Trained, motivated, coached, and provided corrective feedback to Quality Analysts.
Worked closely with Content Writer to maintain up-to-date SOPs and Knowledge Base.
Assisted in the recruitment process.
Practiced effective people management through one-to-one sessions, coaching, and career development.
Sought process and procedure optimization for continuous improvement.
Coordinated with cross-functional teams to identify areas for improvement and drive continuous improvement initiatives.
Analyzed data and metrics to identify trends and recommend process improvements and corrective actions.
Monitored and reported key quality performance indicators to senior management.
Trained and educated staff on quality control processes and procedures, ensuring adherence to standards.
Introduced AI, bots, and automation to the team, contributing to better customer experience.
Implemented new bot flows and journeys to handle support volume efficiently.

公司标识
Quality Assurance Lead & Vendor Manager
SadaPay
Jan 2022 - Aug 2022 | Lahore, Pakistan


Ensured CX Associates' compliance with established guidelines.
Designed and shared monthly quality reports.
Set and communicated monthly quality standards for evaluation.
Coordinated with cross-functional teams to align expectations and deliverables.
Acted as a bridge between CX, Operations, Product, and other departments.
Upheld high customer experience standards, including empathy, communication tone, and issue resolution responsiveness.
Collaborated with CX Operations to update evaluation criteria as needed.
Developed comprehensive training modules for new Associate onboarding.
Provided training refreshers and department orientation for the CX team and new hires.
Worked closely with the Product team to facilitate smooth user onboarding.
Established outsourcing QA process and optimized in-house QA process.
Managed vendors and collaborated with relevant product squads for process improvements.
Implemented multiple enhancements to optimize team capacity.

公司标识
Quality Assurance & Training Lead
SadaPay
Apr 2021 - Jan 2022 | Lahore, Pakistan


Monitored CX Associates' performance to ensure adherence to guidelines.
Created and shared weekly/monthly quality reports.
Collaborated with CX teams to align expectations and deliverables.
Upheld high standards of customer empathy, communication tone, and issue resolution.
Coordinated with CX Operations to adjust evaluation criteria.
Implemented updates and provided training on SOPs, updates, and knowledge base.
Developed QA processes and training structure from scratch.
Revamped the knowledge base and established a single source of truth (SSOT).
Documented and redesigned processes in collaboration with other teams.
Conducted training for in-house and outsourcing teams.
Assisted in setting up voice support and outsourcing operations.

公司标识
Experience Associate
SadaPay
Dec 2020 - May 2021 | Lahore, Pakistan

- Handling inquiries through email, live chat, and social media.- Resolved issues such as failed transfers, declined payments, and lost or stolen cards efficiently.- Collaborated with other departments to identify and monitor suspicious activity.- Demonstrated excellent communication skills and attention to detail.- Handled a high volume of customer queries with a calm and patient attitude.- Provided exceptional customer service, aiming to leave customers feeling satisfied.- Utilized problem-solving skills and investigative abilities.- Designed the first SSOT Knowledge Base for the entire CX team

公司标识
Quality Reviewer
Mindbridge Pvt. Ltd.
Nov 2018 - Dec 2020 | Lahore, Pakistan

Worked as a Quality Lead for multiple International projects. The job duties include handling clients, flagging issues and gaps in documented logic along with handling team issues, root cause analysis of market to provide exceptional customer service which includes solving customer’s issues.



 
 

公司标识
Email Executive
Mindbridge Pvt. Ltd.
Jun 2018 - Nov 2018 | Lahore, Pakistan

公司标识
Customer relation Officer
Abacus Consulting
Feb 2017 - Jul 2018 | Lahore, Pakistan

I worked as a Call Support Agent and a Live Chat Representative and managed to handle team queries. I was specifically good at Root Cause Analysis & Customer Insights. I was able to respond within the given time frame and learned time management during this experience. 

公司标识
Sales Executive
MCB Bank Limited
Jul 2017 - Oct 2017 | Lahore, Pakistan

Gained Marketting & Communicatiin Skills

学历

International Business Management Institute
硕士, 工商管理硕士学位, ‎
Business Administration
2024
University of the Punjab
学士, 艺术学士, BA‎
Economics, Philosophy, Journalism
所占比重 65%
2018
M.A.O
中级/A级, 理学院(工程预科), Fsc Pre. Eng‎
Chemistry, Mathematics, Physics
2016

技能

熟练 Quality Assurance
中级 Academic English
中级 Advertising
中级 BUSINESS ENGLISH
熟练 COMPUTER OPERATIONS
熟练 Computer/Technical Literacy
熟练 deadline oriented
中级 Email Etiquette
中级 Email Marketing
中级 Excellent Verbal and Written Communication
中级 Paid Marketing
初学者 Purchase/Procurement
中级 Reporting
中级 SALES AND MARKETING
熟练 Web Chat
中级 Ability to inspire confidence in those around
熟练 Ability To Multi-task
中级 advanced business planning
中级 Aesthetic Procedures Knowledge
熟练 Agile
中级 American Accent
中级 Analytical Skills
中级 Answering Inquiries
中级 Anticipate new trends
初学者 Article Creation
中级 attend meetings
熟练 Audit Regulations
中级 Behavior Analysis
熟练 BGM / DME
初学者 Blogger
中级 Building Relationships
中级 Buisness Acquisition
中级 Business Development Process
熟练 Business Development Strategies
熟练 Call Center Development
初学者 Canlendar Management
中级 Capacity Planning
中级 Cards Portfolio
中级 Cargo Logistics
中级 Coaching Skills
熟练 Communication Skills
中级 Compliance Management
中级 Computer Systems Maintenance
熟练 Conservation Awareness
中级 Content Developmemt
中级 Cooordination Skills
中级 Coordination Abilities
中级 Creative Desining
中级 Critical Environments
中级 CRM Command

语言

中级 乌尔都语
中级 英语