Delivered strategic directions to one of the biggest regions of Shakarganj Foods Product limited that contributes 29% of company volumes; delivered and generated sales of Rs.4.5 Bn / annum with top National brands of Dairy Industry.
Key Endeavours:
Tapped new markets with great potential, directed operations of more than 60 distributors in 30 towns with 03 area managers, 16 Field officers and 60+ indirect distributors sales force and controlled trade marketing investments.
Formulated and executed Route to Market strategy for effective distribution / utilization of company resources; optimized Numerics and weighted distribution of Distributors through S&D, ensured business growth on higher pace than national.
Strategized and aligned all resources and designed business plans with key customers by forecasting, implementing company policies, stock & credit management and ensuring positive distributors ROI.
Achieved and surpassed primary & secondary sales targets through strategic channel & customers plans; ensured teams evaluation and career enhancement plans and enhanced capacity in the areas of sales operations & execution.

Defined and devised sales both strategic long term and tactic short term plans to ensure optimum growth and principal business
Key Endeavours:
Researched, analysed and compiled market intelligence in the areas of promotional activities, prices, coverage, credits, new launches, etc. of the Company as well as competition and evaluate the impact of such actions on business results.
Expertly handled 11 Principles/Companies in CPD Department i.e. DANUNE Nutricia, Perfety Vanmelle International, Gum Korp, Abbott, Marico, Sanofi, Medics, Herbion International Inc., Super Max, ERUSLU, GSM Green Star Marketing.
Visited marketplace to determine the work ethics of sales force and check service standards, product availability, market development, etc. on a regular basis. Review market visit schedules of sales force and suggest necessary guidelines.

Generate sales of company products in the region sales team to achieve or exceed the annual sales targets. Visited market to ensure route coverage, competitor activity and continuously search for new opportunities in order to increase sales in the region.
Key Endeavours:
Being an Extrovert & Prolific Networker, developed efficient distribution network to ensure the comprehensive availability of company’s products and services across the region to achieve or exceed the sales targets.
Applied ardent business ownership approach to ensure all sales administration procedures in line with regional needs, adequately implemented to support the sales teams in their efforts to accomplish the sales targets.
Built collaborative rapport with the Marketing team to ensure that adequate marketing support by way of merchandising and promotions is available in the region in order to provide brand visibility and promote sales in the region.

Managed significant challenges associated with emerging business by seamlessly optimizing functioning & Profitability of the business units, managing and motivating a team to increase sales, productivity and ensure efficiency.
Key Endeavours:
Conducted interviews, performance appraisals and training of new staff members, ensured compliance with standards of quality, customer service and health & safety, used IT system to record sales figures, for data analysis and forward planning.
Projected sales figures and future sales volumes to maximize profits; cultivated relationship with all consulate officials.
Steered efforts to monitor and manage all contractors, consultants and Third-party suppliers within the project.
Ensured QA and QC check during the Roll Out Phase, managed inventory of the Refurbishment Materials.
Handled the Legal Matters of the Property with Legal Advisors as requested by senior management.

Exceeded and surpassed set sales quotas for defined area/region, ensured Sales appropriate monitoring and tracking, also forecasted and achieved Bottom-line results on Quarterly Basis for Assigned Area.
Key Endeavours:
Recorded Management of Sales Fundamentals, ensured Quality of Sales at Distribution Level, implemented Effective Coverage Plans for Customers, ensured strong follow-up with Regional Colleagues and Head Office Team.
Ensured Quality and Speedy Execution of New Initiatives. Volumes/Target Deliveries on weekly/Monthly/Quarterly Basis
Quality Implementation of Joint Business Plans for Customers and Review Performance on Monthly Basis.
Manage Territory Managers and their Extended Team to Ensure Delivery of KPIs through effective execution of Sales Strategies. Executed Different Projects at Area Level through Extended Team and Monitoring of New Launches/Relaunches.